In today’s digital age, it makes sense to spend your time and energy on email, social media, and digital advertising. But there’s something to be said about traditional marketing methods, such as printed catalogs. And if big online retailers — think Amazon and Wayfair — are entering the catalog game, then there must also be benefits for small businesses, right?
Absolutely, especially if your small business sells products online and doesn’t have a physical store. Here are five additional reasons small businesses should invest in a printed catalog.
1. Effectively target your audience
You can customize your catalog content to specific customer demographics. This marketing strategy is incredibly effective because you can send targeted messages and information directly to your customer’s door.
It’s a great way to make your customer feel special while building brand credibility. Some companies include special promo offers and coupons in their catalog, which help them track whether a customer purchased an item after seeing it in the mail.
2. Drive more sales
Unlike digital ads, which often quickly come and go, catalogs draw attention and can increase the chances of your small business making a sale. According to the United States Postal Service, mail recipients purchase 28% more items and spend 28% more than people who don’t have that piece of mail.
3. Reinforce your brand identity
Catalogs provide another opportunity to develop and share your brand’s personality. A well-designed catalog can strengthen your image with customers. It also allows you to share more information about your company’s story, mission, and values.
4. Integrate multiple marketing channels
Just because you’re investing in a physical asset doesn’t mean you can’t highlight what your brand is doing in the digital world. Technology such as QR codes or customized URLs can send readers to your social media accounts and website. And you can use these methods to see if traffic is being driven by your catalog.
5. Showcase your product range
If you sell lots of products with lengthy features, a catalog will show them off. By using visually appealing layouts and high-quality images, your products can shine and come to life through print.
If your small business is considering using a printed catalog for the first time, please contact our team with any questions. As a nationally-recognized catalog printer, we’ve helped businesses of all sizes drive sales with high-quality and affordable catalog services.
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