In the world of print marketing, catalogs are more than just beautiful booklets—they're powerful conversion tools. But turning pages into purchases requires more than stunning photography and clever copy. It demands strategic design that guides the reader, builds...
In an increasingly hybrid shopping landscape, smart retailers know that print doesn’t have to compete with digital—it can complement it. By embedding QR codes into catalogs and other print pieces, businesses can create seamless, interactive customer journeys that...
In an age where digital marketing dominates, it’s easy to overlook the power of print—but for brick-and-mortar retailers, catalogs can be a game-changing part of the marketing mix. These tactile tools don’t just showcase products; they invite customers into an...
Consumers are savvy—and saturated. Between traditional holidays and standard sale seasons, they’ve seen it all… until they haven’t. That’s where creative retail events come in. Unconventional promotions like Macy’s “Black Friday in July” flip expectations and generate...
In the crowded world of modern marketing, good content alone isn’t enough. The true magic happens when content meets the right audience—at the right time, in the right format, and through the right channel. Here’s how your brand can make sure your message lands...
Retail isn’t dying—it’s evolving. Brick-and-mortar stores aren’t just places to buy, they’re places to be.Shoppers want more than convenience; they crave connection, inspiration, and surprise. This is the age of experiential shopping, and it’s reshaping everything...
When consumers feel uncertain—about the economy, the world, or their own budgets—they naturally become more cautious. But caution doesn’t mean connection is impossible. In fact, it’s in these moments of hesitation that brands have the greatest opportunity to build...
Today’s consumer doesn’t just want speed—they expect seamless. From the moment they click “Buy Now” to the second a package hits their doorstep, everything about the experience needs to feel effortless, personalized, and completely in their control. Free and Fast: The...
Celebrity endorsements can be a game-changer—but they also come with risks. Celebrity promotions have been a marketing staple for decades, helping brands gain visibility, credibility, and consumer trust. However, not every endorsement is a perfect match. Here’s what...
Rebranding can be an exciting way to evolve, but it also comes with risks. Loyal customers have built a relationship with your brand, and if handled poorly, they may feel disconnected. Here’s how to refresh your brand while keeping them on board. Define the Purpose of...
QR codes are still going strong in 2025, with usage continuing to rise across industries. In fact, QR code scans have surged by 57% across 50 countries, and the global QR code market is projected to reach $3.5 billion by 2033. Their ability to bridge the gap between...
This article is an updated version of this blog post: https://dingley.com/co-mailing-when-to-ask-for-a-mail-analysis/ Each year, USPS postage rates continue to climb, making cost efficiency more crucial than ever for mail-order catalogers. If you’re not taking full...