Boost Sales Using Video
Video is all the rave! According to Oberlo, Internet users everywhere enjoy video content, with a whopping 85% reporting they wanted online video content monthly on any of their devices.
In fact, 90% of customers say video helps them make buying decisions and 64% of customers say that seeing a video makes them more likely to buy (Source: Forbes). With that said, video has proven to be an invaluable tool for marketers to increase sales along with engagement and leads.
Aiming to add more video to your online marketing can create compelling results from your strategy. Many marketers want to use video but simply not sure how or where to start.
Here’s the good news: You don’t have to use expensive video production or equipment to get started. By simply whipping out your phone with a high-quality camera, you can begin leveraging free video tactics to advance your sales goals.
Did you know Facebook says its users spend 3x longer watching live video than video that’s no longer live?
You see, people enjoy live video because it’s authentic and transparent. Viewers get to experience you live and in living color! This builds trust and further enhances the relationships with your audience…key ingredients to a successful digital marketing strategy.
So, consider going live by highlighting your flagship/best-selling product. Don’t focus on features; tell how it will help solve pain points for your audience. Share testimonies and open the floor for questions.
Conclude by giving the call-to-action to where they can purchase (include the link in the comments of your video). Offer an exclusive discount as a special thanks!
Create Short How-To Videos with Strong CTAs
How-to videos drive crazy engagement on social media. Those 30-90 second short clips that take a viewer from step one to the final solution is an excellent way to showcase your expertise and drive brand awareness.
So, creating short how-to’s is another powerful video to add to your content vault. What is an actionable task you can show your audience? Consider those FAQs that you can illustrate in a step-by-step video. Create the video then use an editing tool to shorten it to it’s most basic steps, ideally 30-60 seconds since these perform well on social media.
How does this help boost sales? You can leverage these videos to drive traffic to your product pages. These are also good email content to nurture your subscribers towards the purchase. Studies show video is one of the most effective ways to drive sales using email. It’s a winner at moving people to action!
Sell Your Landing Page with Video
IMPACT shared that brands who use video on their landing pages increase conversions by 80 percent. This means that if you’re attracting targeted prospects to your pages, the majority of your visitors will opt into your list.
This is huge since one of the biggest challenges small businesses have with their digital marketing is lead generation (in fact, 61% of marketers agree!). Yet, by adding a video to your landing pages, you can achieve greater success with your results.
Use these tips to create a compelling landing page video:
- Set an intention for your video. Know exactly what you want your viewers to do and aim to make it clear in your video content.
- Tell a story that speaks to their pain points and emotions. Refrain from focusing on features and specs.
- Use trust seals so viewers are comfortable buying from you.
- Be clear on the benefits that people will get from opting in/buying from you
YouTube is Winning…Join the Party!
Quick fact about YouTube: It’s the world’s second largest search engine and third most visited site after Google and Facebook (Source: Brandwatch). We watch over 1 billion hours of YouTube a day!
There’s big potential for your brand on YouTube. By optimizing your content to show up in search, you’ll give your brand greater exposure and more opportunities to buy from you. The more times you touch your prospect, the likelier they are to be sold by your message (as long as it resonates with them, of course).
So, here are a few tips and tricks to better rank your videos on YouTube to increase sales:
#1 Focus on keyword phrases your audience is actively searching for
It’s important to create your video content around keywords that searchers are actually using in YouTube. One way to look this up is by using YouTube’s Search Suggest feature.
In their search bar, simply put in the keyword you think your audience would use and see what suggestions YouTube gives you. Take note because they’re giving you exact phrases that people are typing in search.
#2 Include the keyword in the title, description, and tags
Be sure to mention your keyword in these respective places. For the title, try to mention the keyword closer to the beginning as possible. Make sure it’s at least 5 words and include the benefit so users know what’s in it for them when they watch it.
Also, don’t skip the description and tags. The description helps YouTube and Google understand the message and context of your video. If you want to be found, offering a well-versed description of at least 250 words is recommended.
#3 Say the keyword in your video
Finally, don’t forget to say the keyword phrase in the actual video. YouTube transcribes each of their videos on the backend, another way for the algorithms to determine its context. Be sure to speak it naturally and clearly, not overdoing it!
Implementing these tips in your YouTube video strategy will help boost its visibility and get your content in front of those who need it most.
Progress Your Sales Goals Using Video
Video is indeed the most persuasive content. Brands who fail to implement video in their digital marketing will get left behind. Consumers and businesses alike are preferring video to better understand products and services.
Commit to using these free video tactics in your sales strategy. With consistency, you’ll begin to experience a boost in revenue, allowing you to scale to even bigger video projects.