A great example of using user-generated content (UGC) in a direct mail catalog could be featuring customer testimonials or reviews alongside product descriptions. Here's how it could be implemented: Collection of UGC: Encourage customers to submit their testimonials,...
Micro-storytelling can be a powerful tool for brands to engage their audience and create meaningful connections. Here are some strategies and tips for utilizing micro-storytelling effectively: Define your brand narrative: Develop a clear understanding of your brand's...
With the loss of third-party cookies, the rise of privacy regulation, and reliance on first-party data collection, marketers are back to the drawing board. One of the few tools left behind in their toolbox is contextual advertising. Contextual advertising targets...
It’s true that many businesses have stopped using paper products in support of “Go paperless. Go green.” campaigns. And in today’s digital age, this transition has only become easier as businesses ditch traditional marketing methods, such as direct mail, to focus on...
In today’s digital age, it makes sense to spend your time and energy on email, social media, and digital advertising. But there’s something to be said about traditional marketing methods, such as printed catalogs. And if big online retailers — think Amazon and Wayfair...
From the artificial intelligence (AI) race to the ever-changing privacy policy landscape, tech companies like Google are constantly releasing new technology and platform updates, which seems like almost every week. Here are some of the latest tech updates from Google...