This year, third-party cookies (the tracking mechanism for traditional digital advertising) are going away. MarketingTechNews explains why and how this might affect you. Read the complete article. Here are the highlights: Why are third-party cookies going away? Brands...
According to the U.S. Postal Service, it has maintained a an average mailpiece delivery time of 2.7 days across the network – consistent with first quarter results - despite East Coast storms affecting air and ground transportation. Second quarter service performance...
Social media has become a part of daily life in our country. In fact, Statista reported approximately 223 million social media users in 2020. So, it’s no wonder that most businesses have jumped on the social media bandwagon with professional profiles - constantly...
With consumers increasingly shopping online for clothing, shoes and accessories, fashion brands must beef up their digital presence. So how does a fashion brand with already-great products increase online conversions? Several factors contribute to a successful...
To help make the most of how your customers interact and engage with their mail. USPS® offers mailing promotions and incentives to help retailers promote best practices for integrating mail with new technology and print techniques. Building on the success of past...
Forbes recently announced the top marketing trends of 2022, and you can guess what landed at #1. The Metaverse. The article mentions Facebook’s official name change to “Meta”, referring to the Metaverse, as proof that the trend is growing. According to the article,...