Lead generation will always be of the utmost importance whether marketing to consumers or other businesses. Maintaining strong sales numbers and increasing revenue requires attracting the most qualified leads. If you are struggling with conversion rates, you need to...
Best Practices for Business Operations to Stay Strong in 2020
This year's arrival of a global pandemic has wreaked havoc on businesses throughout the nation and the world, forcing them to deal with the unknown. Weathering the storm requires implementing best practices for business operations. Great operations managers play a...
Shifting Marketing Strategies During the COVID-19 Pandemic
Safer-at-home orders and the closure of non-essential businesses as a result of the rapid spread of COVID-19 have pushed consumers home during this time. Although this presents a challenge, it is not all doom and gloom. HubSpot reports that sales email engagement is...
Should You Use Messenger Bots in Your Social Media Marketing?
Messenger bots have become a popular marketing tool for platforms such as Facebook Messenger and WhatsApp. A bot can help you connect with a large audience with automated messages without having to personally monitor every conversation. While there are several...
Social Media and Catalog Marketing: 5 Reasons They’re Better Together
Why Social Media Marketing is Important for Your Catalog Business At the timing of publishing this article, there's a lot going on in the world today resulting in mandatory stay-at-home and in-shelter orders. This is also a time where consumers and businesses alike...
5 Key Elements for an Engaging Facebook Ad
The Big Benefits of Facebook Ad Marketing It's no secret that Facebook is by far the largest social media platform on the web. A whopping 1.56 billion active users log onto Facebook every day and the social giant continues to expand and dominate in ways that make it a...