You’re probably already familiar with Influencer Marketing and its potential to elevate brands from obscurity to social media sensation. Influencers are people with large social followings (anywhere from 10,000 to millions of online followers) who are perceived as...
If you ship your product, packaging is a necessary part of the process. It’s required to keep the items protected and safe during transit, but it also presents enormous opportunity to influence consumer perception. Let’s say you’ve just purchased the same product from...
As the largest living generation, born 1981-1996, Generation Y or “Millennials,” are the demographic every brand wants to attract. But charming this generation is no small task. Millennials have short attention spans and aren’t as likely to respond to traditional...
Augmented Reality (AR) is the most accessible and fastest-evolving technology available to consumers, and its popularity is growing at an alarming rate. According to a report by Statista, projections for 2023 value AR at more than $18 billion U.S. dollars. And while...
Every year the post office provides discounts to mailers who incorporate technology into their catalogs to bridge the gap between print/mail and online marketing. These promotions ensure that Direct Mail continues to be a relevant part of the marketing mix as new...
It’s been almost a year since Covid-19 first appeared. Since then, the pandemic has rocked us to our core – shaking the foundations of life as we know it. Families have suffered. Individuals have sacrificed. Our priorities have shifted. Overnight, working parents...