This isn’t a trick question or a riddle. The answer is one that solves a lot of catalog marketer problems when it comes to making tough design decisions such as “How will we make our popular products visible?” or “What should the cover feature be?” or “How will we...
In marketing, the focus is always on the next shiny new tactic, tool or toy that promises to increase conversions, capture attention spans and blow our audience’s minds. But constantly developing and producing new content requires a lot of manpower and big budgets....
Motivation. We all have it in some form or another, but what motivates someone to pick up a catalog and buy may differ from person to person. The question becomes: How do you capture a customer’s needs or wants and motivate them to buy? Repeat customers are already...
Compared to print, social media has it made. Cookies makes tracking metrics such as return on investment (ROI), retention, leads and losses on the web incredibly easy. When every social and digital platform has their own built-in app analytics, conveniently broken...
According to The Radicati Group, Inc., a technology marketing research firm, the number of emails sent and received per day in 2015 totaled over 205 billion. This rate is predicted to increase to 246 billion by the end of 2019. With this volume of emails clogging our...
Second Quarter Results The United States Postal Service released their second quarter (January 1, 2018 - March 31, 2018) results reporting a total revenue of $17.5 billion. Compared to the same quarter last year, this is an increase of $235 million. Shipping and...