As 2020 draws to a close and we look toward a new year, many of you are busy updating your editorial calendar. Part of that process is mocking up the visuals that will dominate your print and digital materials for next year. If your team is creating mood boards and...
You might think building a Frequently Asked Questions (FAQ) page on your website is cheesy or unnecessary. It’s true that FAQ pages can be visually boring – often text-heavy and lackluster. But a properly optimized FAQ page can improve traffic to your website,...
In today’s digital world, everyone has a voice. And for better or for worse, every brand is at the mercy of its reviewers. With 70% of consumers consulting online reviews before purchasing, and with our increasing dependence on social media, you better believe those...
Whether we realize it or not, we’re all familiar with scarcity tactics in marketing. The “limited-time offer” deal or “only 9 left at this price!” notification are common, effective tools for persuading buyers. But why are they so effective? There are both economic...
Consumer decision-making is about making anticipatory judgments, and our brain does this largely through the release of dopamine. Dopamine is a chemical messenger created by the body to send messages between nerve cells. WebMD explains that Dopamine plays a role in...
Why Should You Set Up A Google My Business (GMB) Profile? Google has become synonymous with search. In fact, we don’t even say “Go search online” anymore – we say, “Go Google it!” According to Net Market Share, more than 70% of all searches happen on Google, and most...