NEMOA Conference – Recap

On Sept 19/20th I attended the National Etailing and Mailing Organization of America (NEMOA) conference. It was a great place to learn about our industry and to network with colleagues…

Going Social with Pinterest

Did you know that Pinterest is the 3rd largest social network behind Facebook and Twitter? It’s been around for less than three years and already has over 20 million members….

Catalogers: A Call to Action

The plea to catalogers below was featured recently in Multichannel Merchant and in my opinion is spot on. Anyone with a livelihood depending on catalogs should read this and hopefully…

Marketing in Circles

Marketing Circles

Print catalog customers are no longer different from mobile customers or online customers: they are often the same customer. Keeping them engaged as they move among different channels is crucial…