The holidays are here, but that doesn’t mean you’re out of time for a few final marketing endeavors before this year’s lucrative shopping season comes to a close. Last-minute marketers, here are eight ways to connect with your last-minute shoppers: Participate in Free...
Since the dawn of the Internet, there’s been a lingering threat that the digital world will render direct mail obsolete. Although we’re savvy to the fact that catalog marketing is thriving, its ongoing strengths and successes aren’t always promoted to their fullest...
It’s not something any business ever wants: a bad review. But it is possible to turn a negative review into a positive outcome. In fact, studies show that negative reviews actually aren’t nearly as bad as they seem — and they may even be profitable! According to a...
Yesterday, the White House announced their intent to nominate three individuals to serve as members of the US Postal Service Board of Governors. If even one is confirmed by the Senate that means there might be postal promotions next year. Let’s keep our fingers...
For years, there have been whispers of digital marketing channels rendering catalogs and other forms of postal marketing obsolete. Decades later, catalogs and direct mail are not only surviving, but thriving. Despite this, countless untruths remain, spooking away...
By Paul Miller, VP & Deputy Director, American Catalog Mailers Association You may start reading this and think “ahh, I know those folks; I’ve seen them at NEMOA events and user group events…sure, another one of those trade associations.” If that’s your thinking,...