The holiday season is a magical time for businesses to connect with their customers and boost sales. A well-designed holiday catalog can be a powerful marketing tool to showcase your products or services and entice shoppers. To help you create an enticing catalog for...
The Video and Live-Streaming Revolution
In the ever-evolving world of digital marketing, staying ahead of the curve is essential for brands aiming to connect with their audience effectively. In 2023, video and live-streaming have taken center stage as the most significant marketing trend. Building upon the...
The Enduring Appeal of Paper Catalogs: Why They’re Still Relevant
In our fast-paced, digitally-driven world, it's easy to assume that paper catalogs have become relics of the past. After all, we have the internet at our fingertips, offering a seemingly infinite array of products and services. Why bother with paper catalogs when...
Getting to Know Generation Alpha
Generation Alpha, often abbreviated as Gen Alpha, refers to the cohort of individuals who were born from approximately 2010 onward. This generation is the successor to Generation Z and is the first to be fully born in the 21st century. The exact start and end dates...
Typography Trends: Navigating the Spectrum from Classic to Contemporary
Typography is the art of arranging and designing text in a visually appealing manner. It's a cornerstone of design, capable of conveying emotions, enhancing communication, and leaving a lasting impression. In the ever-evolving world of design, typography trends...
How to Capture, and Feature, User-Generated Content (UGC) in Your Next Catalog
A great example of using user-generated content (UGC) in a direct mail catalog could be featuring customer testimonials or reviews alongside product descriptions. Here's how it could be implemented: Collection of UGC: Encourage customers to submit their testimonials,...