Content is marketed to customers on a daily, hourly, and even minute to minute basis. (Hello social media!) In fact, according to Red Crow Marketing, Americans are subjected to 4,000 to 10,000 ads each and every day. That’s a lot of irrelevant content at our...
Test, measure, implement, repeat. All to answer the most important question: Did our campaign result in conversions? You may track and know your catalog response rate, but do you know exactly how much more effective it is than your other marketing efforts? This nugget...
For the last sixty or so years, the kickoff to the holiday season wasn’t Christmas music on the speakers in the local CVS, the appearance of Egg Nog on grocery store shelves or the pop-up tree markets. The holiday season began and was anticipated by the arrival of the...
Effective copy, alongside captivating images, may be the most important part of a successful catalog. Hopefully, you’ve got a witty copywriter on your team who knows how to deliver information on all of your products while doing so with a persuasive yet relatable tone...
Consumers today are busier than ever and often wear many hats, taking on many different roles. So how can you grab their attention when they feel the demands of their day-to-day workload, then arrive home to a mailbox that is overflowing with direct mail? The...
Americans are settling into the fall season earlier than ever, with Dunkin’ Donuts rolling out their pumpkin spice lattes on August 27th, and Starbucks doing the same just one day later, releasing their pumpkin spice products on August 28th. Consumers barely had a...