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For years, there have been whispers of digital marketing channels rendering catalogs and other forms of postal marketing obsolete. Decades later, catalogs and direct mail are not only surviving, but…

By Paul Miller, VP & Deputy Director, American Catalog Mailers Association You may start reading this and think “ahh, I know those folks; I’ve seen them at NEMOA events and…

Anything from a clunky app to hard-to-find caption can drive away a potential customer. A popular study from The Aberdeen Group found that just a one-second delay in your site…

On September 18, 2017, 1:25 PM| CBS News did a piece on The Dingley Press and a couple of our catalog customers. Millions of people do their shopping online but it…

After months of dedicating yourself to developing a fantastic catalog — research, photography, compilation, editing, printing — the time inevitably comes to set your investment free. Your catalog is released…

In June of last year, the PRC approved the 2017 postal promotions. We’ve been anxiously waiting to learn about the 2018 postal promotions, however there doesn’t seem to be any…

How many page flips, finger taps, or mouse clicks does it take for your customers to find a product? A poor user experience across any of your channels can send…

At the end of the day, you want to put your marketing dollars where they make the most difference. According to the DMA Response Rate Report by IWCO Direct, the…

We believe choosing the right colors for your brand can help sell more merchandise. That’s why most calalogs are printed in color, not black & white. Hopefully you’re choosing colors…

What do you think of when you hear the word “millennial”? Entitled and needy, or savvy and creative? Maybe it’s all of the above, or something different entirely. There’s no…