US-China Deal: What It Means to Your Business
On January 15th, President Trump signed an initial trade deal with China that includes pledges from the Chinese to more than double their purchases from American farmers in the first year….
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Thinking Cross-Generationally About Your Catalog Can Have Great Impact For Your Business
Cross-generational appeal is more important to your catalog program than you might realize. Even so, it is imperative to understand who the bulk of your audience is. By segmenting your…
Catalog retailers see reason for optimism after declines
By DAVID SHARPDecember 21, 2019 FILE – This Wednesday, Nov. 24, 2004 file photo shows a selection of holiday season catalogs in Portland, Maine. Catalogs, those glossy paper-and-ink offerings of…
How to Improve Upon Generic Cooperative Database Response Rates
How to Improve Upon Generic Cooperative Database Response Rates A big issue with catalogs is the need to expand their profitable prospecting universes by improving upon the pure vanilla models…
How to Develop Your 2019 Holiday Marketing Strategy to Boost Sales
Quick & Effective Holiday Marketing Strategies for Small Businesses The holidays are officially here marking the busiest time of the year for retailers and businesses. The good news is, there’s…
How to Create a Live Video Strategy for Social Media Marketing
Why Live Video Is Important in 2020 Implementing a live video strategy is a must-have for marketers who want to stand out, get noticed, and engage their audience. According to…
What Is Influencer Marketing And How Can It Help Your Business in 2020
Have you ever bought something because someone famous—maybe a celebrity—convinced you the product was a good one? Well, you’re not alone, because lots of other people have done the same…
8 Steps to Create an Amazing Catalog for the Holidays
How to Create a Winning Holiday Catalog Holiday sales can account for more than 30% of annual sales for many businesses. Whether your target audience celebrates the twelve days of…
7 Super Smart Ways to Get Email Subscribers to Open Your Messages
How to Increase Open Rates So you’ve built up an email list of subscribers and customers to bolster your email marketing and drive more sales to your business. Fantastic! Yet,…
Ecommerce Customer Retention: 7 Ways to Keep Repeat Business Strong in 2019
Maintaining a competitive edge in today’s dog-eat-dog e-commerce industry is not easy. In order to surpass your competitors, you need a proactive approach to growing your repeat business. You also…