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How many page flips, finger taps, or mouse clicks does it take for your customers to find a product? A poor user experience across any of your channels can send…

At the end of the day, you want to put your marketing dollars where they make the most difference. According to the DMA Response Rate Report by IWCO Direct, the…

We believe choosing the right colors for your brand can help sell more merchandise. That’s why most calalogs are printed in color, not black & white. Hopefully you’re choosing colors…

What do you think of when you hear the word “millennial”? Entitled and needy, or savvy and creative? Maybe it’s all of the above, or something different entirely. There’s no…

Hopefully you have a handle on competition in your market, if not, we’ve put together a list to conduct a thorough analysis. This could be a great project for a…

It may not be Christmas in July, but World Chocolate Day on July 7 could be pretty close. And have you ever heard of World Singles’ Day? This holiday, which…

This may seem counter-intuitive in our tech-driven world, but these findings point to the fact that there are perks offered by paper that its digital counterparts can never recreate — and…

In order to lower catalog costs you should start by partnering with a mailing professional like Dingley. We can guide you through the postal network to ensure postage savings paired…

When you hear the term “customer loyalty,” do you immediately think of your dedication to your customers, or their dedication to you?  Where you stand influences how you market to…

You’ve heard often that catalogs aren’t dead, and that’s certainly true, even with the increasing digital environment. We think both have their place, and can definitely complement each other if…