USPS Third Quarter Results and South Dakota vs. Wayfair
USPS News The USPS third quarter results are in, reporting a total revenue of $17.1 billion, which is an increase of $402 million, or 2.4 percent, compared to the same…
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What do Reddit, Quora and Catalogs Have in Common?
This isn’t a trick question or a riddle. The answer is one that solves a lot of catalog marketer problems when it comes to making tough design decisions such as…
Work Smarter, Not Harder with Evergreen Catalog Content
In marketing, the focus is always on the next shiny new tactic, tool or toy that promises to increase conversions, capture attention spans and blow our audience’s minds. But constantly…
Motivating Customers with Content
Motivation. We all have it in some form or another, but what motivates someone to pick up a catalog and buy may differ from person to person. The question becomes:…
5 Ways to Track the Success of Your Catalog Campaign
Compared to print, social media has it made. Cookies makes tracking metrics such as return on investment (ROI), retention, leads and losses on the web incredibly easy. When every social…
Email Marketing vs. Catalog Marketing: 3 Reasons Why Catalogs Succeed
According to The Radicati Group, Inc., a technology marketing research firm, the number of emails sent and received per day in 2015 totaled over 205 billion. This rate is predicted…
Second Quarter FY Results and Updates
Second Quarter Results The United States Postal Service released their second quarter (January 1, 2018 – March 31, 2018) results reporting a total revenue of $17.5 billion. Compared to the…
How Augmented Reality is Revolutionizing Direct Mail
Direct mail campaigns has one of the leading ROI of all marketing strategies, according to Forbes. There are many reasons for its success. A digital world has made tangible materials…
CAPS is Going Away in April 2019 – What Steps do I take?
The USPS will be doing away with CAPS in April 2019; there is new system called EPS (Enterprise Payment System) that mailers can convert to. Below are the steps to…
3 Ways the Psychology of Color Can Change Your Catalog Strategy
Color is one of the most powerful elements of marketing and design because it’s directly connected to the neural pathways that evoke emotion, memory and even certain types of…