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Integrated Financial Plan The United States Postal Services released their Integrated Financial Plan (IFP) for the Fiscal Year of 2019 last month. The IFP forecasts a repeat of the 2018…

Content is marketed to customers on a daily, hourly, and even minute to minute basis. (Hello social media!) In fact, according to Red Crow Marketing, Americans are subjected to 4,000…

Test, measure, implement, repeat. All to answer the most important question: Did our campaign result in conversions? You may track and know your catalog response rate, but do you know…

For the last sixty or so years, the kickoff to the holiday season wasn’t Christmas music on the speakers in the local CVS, the appearance of Egg Nog on grocery…

Effective copy, alongside captivating images, may be the most important part of a successful catalog. Hopefully, you’ve got a witty copywriter on your team who knows how to deliver information…

  Consumers today are busier than ever and often wear many hats, taking on many different roles. So how can you grab their attention when they feel the demands of…

Americans are settling into the fall season earlier than ever, with Dunkin’ Donuts rolling out their pumpkin spice lattes on August 27th, and Starbucks doing the same just one day…

USPS News The USPS third quarter results are in, reporting a total revenue of $17.1 billion, which is an increase of $402 million, or 2.4 percent, compared to the same…

This isn’t a trick question or a riddle. The answer is one that solves a lot of catalog marketer problems when it comes to making tough design decisions such as…

In marketing, the focus is always on the next shiny new tactic, tool or toy that promises to increase conversions, capture attention spans and blow our audience’s minds. But constantly…