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Millennials have made it clear that they aren’t going to buy traditional marketing tactics. They prefer an experience to a product. They want to be spoken to, not talked at….

You might have noticed that illustrated words and sketched letterforms have popped up in almost every brand logo, lettermark, and materials’ design in the last year. Just scroll through Instagram…

A new year calls for reflection. If you and your staff will evaluate your company’s successes, and mishaps, consider taking a close look at the marketing failures of the last…

Hopefully, by now you have gotten word that the Postal Regulatory Commission has proposed to increase catalog postal rates well above the Congressionally-mandated CPI levels to erase the red ink…

Direct mail marketing of any sort can be a costly — although remarkably worthwhile — endeavor. It’s assumed that this is mostly due to postal costs, which admittedly are significant….

In 2017, social media reach and engagement plummeted on Instagram and Facebook, leaving marketers with their heads in their hands and time-tested tactics suddenly in the trash. Turns out, one…

2018 could very well be the year of less — at least where your customers’ wallets are concerned.   Of course, mobile wallets have been around for several years, but…

The title of the CNBC story is Millennials are more interested in catalogs than your grandmother is. Dingley is one of several featured companies and our own vice president of…

This time of year is always a bit nostalgic. Beyond enjoying the traditions we share with family and friends, it’s also fun to look back at our industry’s rich history:…

The holidays are here, but that doesn’t mean you’re out of time for a few final marketing endeavors before this year’s lucrative shopping season comes to a close. Last-minute marketers,…