Catalogs remain a powerful tool for driving customers to brick-and-mortar stores. And according to Retail Dive, Gen Z is just one generation that still prefers in-person shopping over online purchasing. This generation prioritizes buying beauty and luxury goods in...
A call-to-action (CTA) is the heartbeat of any marketing piece, and catalogs are no exception. Whether your goal is to drive customers to your website, entice them into visiting your store, or encourage them to place an order, a well-crafted CTA can make all the...
In the current era of rapid technological advancements and constant connectivity, capturing people's attention has become a monumental challenge for marketers. With a constant stream of emails, social media updates, and online ads vying for consumers' attention, it’s...
Influencer marketing isn’t just a niche; it’s a substantial part of the marketing industry. In 2024, U.S. influencer marketing spending reached $8.14 billion, growing more than three times faster than social ad spending. As we move into 2025, influencer marketing is...
After five consecutive semiannual price hikes, the U.S. Postal Service (USPS) is taking a break and holding stamp prices steady this January, bringing some much-needed relief to direct mail catalogers. For more than 15 years, the USPS has faced financial struggles,...
In the ever-evolving world of design, one concept remains timeless and universally effective: white space. Often misunderstood or overlooked, white space, also known as negative space, is the empty space around and between elements in a design. And despite its name,...