Soaring inflation and economic distress have consumers looking for better deals, according to RetailDive. And as a result, “brands and retailers are focused on finding a message that promotes value without sacrificing sales,” argues Jessica Deyo, Editor. The article...
Return to Nature In 2020, and throughout the pandemic, we saw several new trends in graphic design – the biggest of which, was a return to nature.With families stuck at home, consumers sought to bring the outdoors inside. There was a surge in the purchase of...
You may have heard of NFT – but if you aren’t quite sure what it means, you’re not alone. Polls show that one in four people still don’t understand NFTs and how they’re used. NFT means non-fungible tokens (NFTs). NFTs are unique digital tokens that are used to signify...
With the much-anticipated launch of new Augmented Reality (AR) features on its platform, the social media network Snapchat started researching AR’s effect on consumers’ buying habits. According to RetailDive, Snapchat released a report in April indicating that 92% of...
If you’re considering adding a podcast to your marketing mix, there’s compelling evidence to suggest the timing is right. According to Convince and Convert, in 2021, 116 million people listened to podcasts on topics ranging from politics to porcupines, and the numbers...
The USPS recently published an article in their quarterly magazine on just that. According to the National Retail Federation, $761 billion in merchandise sold in 2021 (accounting for 16.6% of total retail sales in the U.S.) was returned. Returns first became popular...