Digital Edition – Analytics

Did you know that Thermostats is our proprietary analytic software package designed to provide you with actionable, near real-time intelligence on consumers and their interactions with your Digital Edition? When we create your digital edition you can have 24/7 access to these analytics to track how your digital catalog is reaching your end-users. Ask your Sales Representative or Account Manager for your credentials if you haven’t already received them. Below is a detailed description of the various features and reports you can access.

Thermostats Interface
The Thermostats interface consists of five sections:

1. Input Bar – The Input Bar is located across the top of the Thermostats page. On the left side of the Input Bar, the publisher may select the desired publication and issue for which he or she wants to view analytics. Located next to the publication selection area is an option to choose the graph style to appear for the displayed data for the active report being viewed. On the far right side of the Input Bar, the publisher may select the date range for the active report being viewed. The date selector requires you to select a start and end date for the report. The first date selected is the start date and the second date selected is the end date.

2. Report Menu – The Report Menu is located on the left side of the main Thermostats window. Reports are organized by category and may be selected by clicking on the report name. A detailed description of all available reports is located below.

3. Report Title Bar – The Report Title Bar is located below the Input Bar and across the top of the main Thermostats window frame. The Report Title Bar contains the title of the active report being viewed. On the far right side of the Report Title Bar is a csv file download button that will allow you to download all data for the active report.

4. Graph Area – The Graph Area is located directly below the Report Title Bar and displays graph results for the selected data. Moving your mouse over the Graph Area will display detailed information for the granular data in a rollover box. You may also zoom in on the graph by simply using your mouse to form a box over a selected area.

5. Data Chart – The Data Chart is located below the Graph Area. The Data Chart consists of columns for each metric included in the selected report. Data will only appear in the report if there has been data to collect for the selected publication(s) and/or issue(s). If an issue has not been viewed, there will not be Thermostats data. By clicking on the check box next to the metric name, you may remove or add the metric to the graph above. You may sort by any metric by clicking on the arrow to the right of the metric name. The circular information button located to the right of each metric name can be clicked on to obtain a definition for the given metric. You may select the number of results to appear in the chart and page through results, using the controls located below the Data Chart.

Reports Summary

1. Issue Reports

a. Visits and Views by Date – This report is organized by date and shows total issue visits, unique issue visits, total page views, unique page views, and seconds spent per issue visit for the selected publication(s) and/or issue(s).

b. isits and Views by Issue – This report is organized by issue and shows total issue visits, unique issue visits, total page views, unique page views, and seconds spent per issue visit for the selected issue(s) and within the selected date range. This report is sorted by default from highest to lowest total issue visits during the selected date range. Clicking on the hyperlinked issue name in the first column will open the digital edition issue in a separate window.

c. Interactions by Date – This report is organized by date and shows all interactions that have occurred within the selected publication(s) and/or issue(s). This report specifically shows the following metrics:

· Total Issue Visits

· Page Views

· Seconds Spent Per Issue Visit

· Total Clicks

· PDF Downloads

· Shares to Emails/Social Networks

· Video Views

· Audio Plays

· Total Page Zooms

· Total Favorites Added

· Total Notes Added

d. Interactions by Issue – This report is organized by issue and shows all interactions that have occurred within the selected issue(s) and within the selected date range. This report is sorted by default from highest to lowest total issue visits during the selected date range. Clicking on the hyperlinked issue name in the first column will open the digital edition issue in a separate window. This report specifically shows the following metrics:

· Total Issue Visits

· Page Views

· Seconds Spent Per Issue Visit

· Total Clicks

· PDF Downloads

· Shares to Emails/Social Networks

· Video Views

· Audio Plays

· Total Page Zooms

· Total Favorites Added

· Total Notes Added

e. Internal Search Terms – This report shows all terms that have been searched within the selected publication(s) and/or issue(s) and the number of search instances for each term. This report is sorted by default from highest to lowest search instances during the selected date range.

2. AdGen Reports

a. URL Clicks by URL – This report shows total clicks and unique clicks for all URLs that received clicks within the selected publication(s) and/or issue(s) and within the selected date range. Clicking on the URL in the first column will open the URL in a separate window. This report is sorted by default from highest to lowest URL clicks during the selected date range.

b. Video Views – This report shows total video views and unique video views for all videos (by video file name) that were viewed within the selected publication(s) and/or issue(s) and within the selected date range. Clicking on the video file name in the first column will open and play the video in a separate window. This report is sorted by default from highest to lowest video views during the selected date range.

c. Audio Plays – This report shows total audio plays and unique audio plays for all audio files (by audio file name) that were played within the selected publication(s) and/or issue(s) and within the selected date range. Clicking on the audio file name in the first column will open and play the audio in a separate window. This report is sorted by default from highest to lowest audio plays during the selected date range.

d. Margin Ads by Ad – This report shows total margin ad clicks and unique margin ad clicks for all margin ads (by margin ad name) that received clicks within the selected publication(s) and/or issue(s) and within the selected date range. This report is sorted by default from highest to lowest margin ad clicks during the selected date range.

3. Page Reports

a. Page Views by Page – This report shows total page views, unique page views, and seconds spent per page view for the pages within the selected issue and date range. This report is sorted by default from highest to lowest total page views during the selected date range. Clicking on the hyperlinked page name in the first column will open the digital edition issue to the selected page in a separate window.

b. Interactions by Page – This report shows all interactions that have occurred for the pages within the selected issue and date range. This report is sorted by default from highest to lowest total page views during the selected date range. Clicking on the hyperlinked page name in the first column will open the digital edition issue to the selected page in a separate window. This report specifically shows the following metrics:

· Total Page Views

· Seconds Spent Per Page View

· Total Clicks

· Shares to Emails/Social Networks

· Total Page Zooms

· Total Favorites Added

· Total Notes Added

c. Page Prints by Page – This report shows total pages printed for the pages within the selected issue and within the selected date range. Clicking on the hyperlinked page name in the first column will open the digital edition issue to the selected page in a separate window. This report is sorted by default from highest to lowest prints during the selected date range.

4. Reader Profile

a. Countries – This report is organized by country and shows total issue visits, unique issue visits, total page views, and unique page views received for each country for the selected publication(s) and/or issue(s) and within the selected date range. This report is sorted by default from highest to lowest total issue visits during the selected date range.

b. Regions/States – This report is organized by region/state and shows total issue visits, unique issue visits, total page views, and unique page views received for each region/state for the selected publication(s) and/or issue(s) and within the selected date range. This report is sorted by default from highest to lowest total issue visits during the selected date range.

c. Cities – This report is organized by city and shows total issue visits, unique issue visits, total page views, and unique page views received for each city for the selected publication(s) and/or issue(s) and within the selected date range. This report is sorted by default from highest to lowest total issue visits during the selected date range.

d. OS Version – This report shows the number of page views received by operating system version (e.g., Mac OS X 10.5, Windows XP, Windows Vista, etc…) for the selected publication(s) and/or issue(s) and within the selected date range. This report is sorted by default from highest to lowest page views during the selected date range.

e. Browser Family – This report shows the number of page views received by browser family (e.g., Safari, Firefox, Internet Explorer, etc…) for the selected publication(s) and/or issue(s) and within the selected date range. This report is sorted by default from highest to lowest page views during the selected date range.

f. Browser Version – This report shows the number of page views received by browser version (Safari 5.0.3, Internet Explorer 8.0, Firefox 3.6.14, etc…) for the selected publication(s) and/or issue(s) and within the selected date range. This report is sorted by default from highest to lowest page views during the selected date range.

g. Viewer Version – This report shows the number of page views received by viewer version (Flex, Flash, iPadApp, etc…) for the selected publication(s) and/or issue(s) and within the selected date range. This report is sorted by default from highest to lowest page views during the selected date range.

5. Entry Reports

a. Referrers – This report shows the referring URLs (URLs that refer a user to the digital edition) for the selected publication(s) and/or issue(s) and within the selected date range. This report is sorted by default from highest to lowest page views resulting from each referring URL during the selected date range.

b. Search Engines – This report shows the search engines used to find the selected publication(s) and/or issue(s) and within the selected date range. This report is sorted by default from highest to lowest page views associated with each search engine source during the selected date range.

c. Search Engine Keywords – This report shows the search engine keywords used to find the selected publication(s) and/or issue(s) and within the selected date range. This report is sorted by default from highest to lowest page views associated with each search engine keyword during the selected date range.

6. Hosting

a. Data Consumption – This report shows total page views and total page downloads for the selected publication(s) and within the selected date range. This report is sorted by default from highest to lowest total page views during the selected date range. Clicking on the hyperlinked issue name in the first column will open the digital edition issue in a separate window. The data consumption report can only be run for all publications or for all issues within a selected publication. This report cannot be run for a single issue.

About the Author: Jim Gibbs

Vice President of Sales & Marketing at The Dingley Press. Jim has been with Dingley since 2002 and lives in Maine near our Lisbon, Maine plant location.