Dynamic Editions Growth Continues

This year, The Dingley Press has seen tremendous growth for our Dynamic Editions™ digital catalogs. Much like the printed catalog, these digital editions help consumers … find things they didn’t even know they needed. The user experience for both the printed and digital edition are similar except with a digital edition consumers are able to make purchases right from the issue, interact with rich media like audio and video, share a link with friends through social media channels like Facebook and Twitter, receive updates to issues even after they are published, print the whole catalog or even individual pages from a personal printer, and save copies of the digital edition as PDF’s. Dynamic Editions are more than just a page-turning digital version of a catalog, they engage consumers. Catalogers can easily access digital edition analytics online to see how successful the consumer engagement has been. Some examples of popular analytics are: how many pages were viewed, how much time spent on each page, geographic information about your consumers, search terms used, etc …

So what’s next? Dynamic Editions can be converted to mobile editions (apps) for Apple and Android phones and tablets. We are entering a new age where content can be delivered the way consumers want it. According to Miller, in a New York Times article (July, 2011), “even though just 9 percent of shoppers own tablets, sales from tablets already account for 20 percent of mobile e-commerce sales” and “60 percent of tablet owners have used them to shop” (Bits Technology). I’ve been taking calls from catalogers who are curious about these emerging opportunities. Contact me at rob.nowak@dingley.com if you’d like to talk about your specific technology needs.

About the Author: Jim Gibbs

Vice President of Sales & Marketing at The Dingley Press. Jim has been with Dingley since 2002 and lives in Maine near our Lisbon, Maine plant location.