Page Count Does Make a Difference

For some businesses, cutting costs at a certain level makes sense. For catalogers, though, some cost cutting measures have the opposite effect.

Take page counts. Do fewer pages mean you pay less to produce your catalog? Maybe … and maybe not. But one thing is certain: Fewer pages means your customers have fewer opportunities to buy from you.

Instead of looking for ways to save small change, take a look at how page counts can help you build your business — and your bottom line.

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About the Author: Jim Gibbs

Vice President of Sales & Marketing at The Dingley Press. Jim has been with Dingley since 2002 and lives in Maine near our Lisbon, Maine plant location.