For some businesses, cutting costs at a certain level makes sense. For catalogers, though, some cost cutting measures have the opposite effect.
Take page counts. Do fewer pages mean you pay less to produce your catalog? Maybe … and maybe not. But one thing is certain: Fewer pages means your customers have fewer opportunities to buy from you.
Instead of looking for ways to save small change, take a look at how page counts can help you build your business — and your bottom line.