You’ve probably noticed that even as much of the world has gone back to “normal” over the last few months, there are still a few pandemic-era parts of everyday life that seem here to stay.
One example? QR codes.
Since the invention of the QR code in the late 90’s, the black-and-white scannable links had all but become obsolete by 2019. Then a worldwide pandemic reignited their prevalence, and we’d bet they’re here to stay.
According to WPromote, as the boundaries between real life and the digital world continue to blur, QR codes have emerged as a versatile solution for marketers. Not only can QR codes store more information than normal barcodes, but they also offer a quick and effective way for consumers to engage with your business.
According to eMarketer, the number of US smartphone users scanning QR codes will increase from 83.4 million in 2022 to a projected 99.5 million by 2025. Consumers have fully embraced the return of the QR code, and you need to follow their lead.
QR Codes and Catalogers
QR code technology can create HUGE marketing potential! Because QR codes are so dynamic, they can be incorporated into your catalog to drive a variety of actions, including:
- Link to a website or landing page
- Send a text message or email
- Direct users to leave a review
- View message or access special offer
- View Google maps location
- Visit a social media profile and more!
For companies that do a lot of offline marketing, QR codes are advantageous because they connect your online and offline advertising efforts.
Create free QR codes easily on Chrome
Baffled by QR creation? It’s easy and free on Chrome. Here’s a step-by-step guide.
First, In Chrome, enter the URL for which you want to create the QR code.
In the upper right-hand corner of your browser, click on the icon for “Share this page.” You’ll see a menu of options. Choose “Create QR code.”
The QR code for your URL will be appear, click “Download” to save it to your computer.
If you’re interested in learning more, The Dingley Press can work with you on a QR code strategy and accessing in-depth analytics, which can help you track interactions that contributed to a purchase decision.
