Set Higher Standards with Benchmarking

Stephen Lett is a catalog consultant and marketing expert.

Benchmarking is an essential step in measuring the effectiveness of your marketing efforts. By establishing measurements for key metrics, you can track your progress over time, tailor your catalog mailings, and even improve customer satisfaction and loyalty as you improve sales.

But what should you measure? No one model works for everyone. Most benchmarks need to be adjusted to fit your business. However, most catalogers can start with this handy list of core, essential metrics.

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About the Author: Jim Gibbs

Vice President of Sales & Marketing at The Dingley Press. Jim has been with Dingley since 2002 and lives in Maine near our Lisbon, Maine plant location.