We have heard about cooperative databases and the use of purchased names from third party companies to increase circulation. These are valid methods that have worked well for catalogers. But today let’s explore beyond these methods. How can you move deeper still...
New Video-Log!! “Why Catalogs”
We keep hearing that print is dead. Isn't the catalog dying now that everything is online? Well you've come to right place. In this video Rob Nowak, Director of New Technology at The Dingley Press talks about the relevance that catalogs have in this technology...
The Clock-makers Approach to a Successful Catalog (5 lessons every marketer should remember)
There was a time not so long ago when clocks stood in the place of the modern Wal-Mart as the proud symbol of society. Such representation can be seen across platforms of literature. From Victor Hugo’s The Hunchback of Norte-Dame to the beloved Pinocchio and, my...
Three Powerful Reminders to Make a Difference in Your Program
As you are aware our industry continues to change, which means we have to make good business decisions that drive results. Today, we bring you three topics that hopefully put you in a better position to run your business more efficiently. None of these topics are new,...