If you’re looking for a way to stand out from the crowd and get potential customers talking – consider publishing a breakout catalog.
Sometimes called “specialty” or “targeted catalogs”, breakout catalogs are an exciting alternative to traditional full-line catalogs. The best-known example of a breakout catalog is the seasonal/holiday catalog, but there are many other great examples.
Trends like athleisure apparel, healthy living or remote work could each be the impetus behind a breakout catalog.
In 2020, several clothing retailers opted to publish breakout catalogs exclusively focused on fitness products and loungewear with their popularity exploding because of the pandemic.
Breakout catalogs can provide your distributors inspiration for targeted marketing campaigns and can be echoed in store, in email campaigns, in social media campaigns and elsewhere.
Here are some examples of breakout catalogs:
Pricing
You’ve probably seen retailers feature “Hot Deals” or “Dollar Store Deals” in-store, and the same strategy can be used for a breakout catalog. Use the catalog to draw special attention to limited-time offers or special pricing. Catalogs featuring “best sellers” are also popular.
Read: For a Limited Time Only: Using the Scarcity Principle in Marketing
Seasonal
We all have memories of dog-earing our favorite toy catalog as children at Christmas, and the holiday catalog is making a comeback! Sam’s Club recently announced its very first holiday preview catalog. It features top gifts, décor and entertaining items in a concise 36-page collection.
Similarly, Amazon released a 2021 Holiday Kids Gift Book, packed with more than 90 colorful pages of gift and activities for kids – including an interactive augmented reality experience.
READ: 14 Reasons Why Your Next Catalog Should Incorporate Augmented Reality
Seasonal catalogs don’t have to be just for the winter holidays! You may want to feature your new swimwear collection along with BBQ grills and patio furniture in the summer.
Vertical Markets
Vertical Market catalogs focus on a specific industry like education, construction, marketing, or real estate. Suppose your apparel company has a line of clothing that appeals specifically to teachers, you could do a “Back to School” catalog targeting educators.
Which brings us to the next category…
Themes & Events
Themed catalogs focus on a single theme like “Back to School”, “Go Green/Sustainability”, or “Pumpkin Spice” or they could focus on a single event like “Day of the Dead”, “Fourth of July” or “Valentine’s Day.”
Breakout catalogs are all about pulling together a collection of similar items based around a theme, event or price point. Get creative!
You could even publish a catalog featuring items of all the same color – the merchandising possibilities are endless.
To inquire about pricing for breakout catalogs, don’t hesitate to reach out to us.
Sources: https://www.aboutamazon.com/news/retail/ready-set-play-amazons-holiday-kids-gift-book-is-here
