“Strive not to be a success, but rather to be of value.” – Albert Einstein
As another year comes to a close, we’re grateful and inspired by just how much value the catalog industry brings to businesses, consumers, and the economy.
Of course, at The Dingley Press we firmly believe that you can be both successful and valuable — and that a catalog is the perfect way to do it. After all, there’s truly no better way to reflect your company’s unique values, products, and service-offerings than a catalog: It’s a tangible, targeted, and proven marketing tool.
Just look back on the DMA’s statistics for 2015, which reported that 10.6 million catalogs were sent, 2.5 billion coupons were redeemed, and that direct mail is still the anchor of an effective omnichannel marketing campaign. If that’s not a perfect fusion of value and success, we don’t know what is.
Although we don’t yet have the concrete numbers about the industry’s success rate this year, we say without hesitation that The Dingley Press has stayed busy delivering value to our customers in the form of cutting-edge print and digital catalogs. We’re incredibly excited by what we’ve accomplished in 2016, and we’re looking forward to carrying our innovation and service into next year.
From all of us at The Dingley Press, we wish you a happy and prosperous holiday season. And remember, if you’re still searching for the perfect present, it’s not too late to gift your company with a robust catalog-marketing program for 2017. You know what makes your business valuable, and Dingley has the tools, technology, and knowledge to share that value in a way that helps us both achieve success.