The Real Driver of Catalog Circulation

Between 2013 and 2014, 13% of catalogers increased their print catalog circulation. Why devote resources to print?

Because people who use catalogs are more likely to buy more. Instead of popping into your website to make a one-time purchase, they connect with you and become not just purchasers, but customers.

Catalogs increase the lifetime value of your customers.

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About the Author: Jim Gibbs

Vice President of Sales & Marketing at The Dingley Press. Jim has been with Dingley since 2002 and lives in Maine near our Lisbon, Maine plant location.