Excerpt from Total Retail’s article: Tips on Optimizing Category Pages for Conversions
Would you like the category pages on your website to convert better?
It sounds like a silly question, I know. A well-planned category page informs the user and moves them closer to checkout. A poorly planned category page will often send users back to Google to look for another site that carries products like yours. You don’t have to spend much time online to see that some brands don’t know the difference between the two. The reality is, though, that category pages that lead to conversions (i.e., orders) have some commonalities missing from those that don’t.
In this post, I’m going to take a closer look at the elements of higher-converting category pages.