A prospect who actually requests your catalog is a diamond in the rough — already engaged and interested enough in your brand to reach out to you. So it’s amazing to think that some catalogers take weeks to respond to these warm leads.
Don’t believe it? Catalog consultant and marketing expert Stephen Lett conducted his own trial, requesting catalogs from a variety of mailers and tracking their responsiveness.
In his revealing article, he gives the results of his experiment and explains best practices for engaging these potential customers quickly and maximizing your conversion rate.