Web-Generated Catalog Requests: What You Need to Know

Stephen Lett is a catalog consultant and marketing expert.

A prospect who actually requests your catalog is a diamond in the rough — already engaged and interested enough in your brand to reach out to you. So it’s amazing to think that some catalogers take weeks to respond to these warm leads.

Don’t believe it? Catalog consultant and marketing expert Stephen Lett conducted his own trial, requesting catalogs from a variety of mailers and tracking their responsiveness.

In his revealing article, he gives the results of his experiment and explains best practices for engaging these potential customers quickly and maximizing your conversion rate.

Click here to read the full article.

About the Author: Jim Gibbs

Vice President of Sales & Marketing at The Dingley Press. Jim has been with Dingley since 2002 and lives in Maine near our Lisbon, Maine plant location.