For that hard-to-buy-for family member, Neiman Marcus’s Make the Moment Holiday Catalog offers everything from a $3.2 million Cartier tiara to an exclusive basketball experience with NBA legend Scottie Pippen.

But it’s not just the gifts inside the catalog that make it special – the book itself is a unique experience for consumers. It’s been continuously reimagined for over ninety years, and this year is no different.

The 2022 catalog incorporates a 360° approach, inspiring joyful festivity, new twists on traditions, and big-hearted inspiration across advertising, in-store visuals, special events, digital content, and videos, as well as the revered Christmas Book and annual Fantasy Gifts.

Notable new features include an Augmented Reality (AR) experience activated by a QR code on the cover, which empowers customers to become their own creators by inserting personal images into the Polaroids featured on the book’s cover.

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Neiman Marcus has also created a series of AR experience filters: A “NM Christmas Tree” and a “NM Christmas book.” When scanning the QR code, smartphones will automatically open Instagram stories, with both filters at the ready. The Christmas Tree filter allows for the virtual decoration of a tree that you can virtually place inside your home, office, by the pool or wherever you choose, while the Christmas Book filter inspires customers to take a photograph that will function as a custom cover shot, so you can appear as part of the traditional Christmas Book cover and share the results on Instagram.

“We’re letting the customer jump into the cover in a virtual way,” CMO Daz McColl told Adweek. “[The IG filter] is a way that customers can interact and connect with the book in a new and fresh way through bringing themselves into it.”

The Holiday 2022 campaign is now viewable online at NeimanMarcus.com and all Neiman Marcus stores.

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