The Big Benefits of Facebook Ad Marketing It's no secret that Facebook is by far the largest social media platform on the web. A whopping 1.56 billion active users log onto Facebook every day and the social giant continues to expand and dominate in ways that make it a...
On January 15th, President Trump signed an initial trade deal with China that includes pledges from the Chinese to more than double their purchases from American farmers in the first year. Overall in the 86-page agreement, the Chinese have also pledged to purchase...
By DAVID SHARPDecember 21, 2019 FILE - This Wednesday, Nov. 24, 2004 file photo shows a selection of holiday season catalogs in Portland, Maine. Catalogs, those glossy paper-and-ink offerings of outdoor apparel, kitchenware and fruit baskets, are not yet headed for...
How to Improve Upon Generic Cooperative Database Response Rates A big issue with catalogs is the need to expand their profitable prospecting universes by improving upon the pure vanilla models served up by the cooperative databases. Here are some proven tactics...
Quick & Effective Holiday Marketing Strategies for Small Businesses The holidays are officially here marking the busiest time of the year for retailers and businesses. The good news is, there's still time to capitalize and maximize your sales this season. With a...
Why Live Video Is Important in 2020 Implementing a live video strategy is a must-have for marketers who want to stand out, get noticed, and engage their audience. According to Livestream, 80% of audiences would prefer to watch a live video than read a blog, and 82%...
Have you ever bought something because someone famous—maybe a celebrity—convinced you the product was a good one? Well, you're not alone, because lots of other people have done the same thing. Buying things because someone persuasive (famous or not so famous)...
How to Create a Winning Holiday Catalog Holiday sales can account for more than 30% of annual sales for many businesses. Whether your target audience celebrates the twelve days of Christmas, the eight days of Hanukkah, or the seven days of Kwanzaa, it's up to you to...
How to Increase Open Rates So you've built up an email list of subscribers and customers to bolster your email marketing and drive more sales to your business. Fantastic! Yet, one obvious, and important, metric you're noticing is a low open rate; you're not getting...
Maintaining a competitive edge in today's dog-eat-dog e-commerce industry is not easy. In order to surpass your competitors, you need a proactive approach to growing your repeat business. You also need well-organized initiatives to make your loyal customers feel...
Did you know catalog marketing is still an effective solution to attracting new customers and boosting sales? You see, one might think that catalog predominance has faded in response to the rise of e-commerce which "took its place" as the primary way to browse and...
On-Page SEO Tactics Do you have a top goal of ranking your content on the first page of Google? Perhaps your digital marketing entails generating more traffic to your website, driving engagement, and improving your SEO strategy. Here's the bad news: It's going to be...