The title of the CNBC story is Millennials are more interested in catalogs than your grandmother is. Dingley is one of several featured companies and our own vice president of sales, Jim Gibbs, is in the spotlight again. They even mention Dingley's growth and current...
According to a report from Accenture, millennial shoppers spend $600 billion each year in the United States, with a projected total of 1.4 trillion dollars annually. Are you tapping into this large market? While millennials desire easy, instant access via mobile and...
Accounting for 25% of the population in the US, the millennial generation (also known as generation Y) entered into the digital world in the early 80’s to 2000’s. They have exceeded the baby boomers in number and are now the largest generation in the American work...
The U.S. Postal Service fiscal year (October 1, 2016 - September 30, 2017) results, just announced last month, report an 11 consecutive year decline. The USPS reported a drop in overall revenue totaling $1.8 billion compared to the previous year, however package...
This time of year is always a bit nostalgic. Beyond enjoying the traditions we share with family and friends, it’s also fun to look back at our industry’s rich history: The first mail-order catalog in the U.S. was Tiffany’s Blue Book, sent in 1845. (Although some...
The holidays are here, but that doesn’t mean you’re out of time for a few final marketing endeavors before this year’s lucrative shopping season comes to a close. Last-minute marketers, here are eight ways to connect with your last-minute shoppers: Participate in Free...
Since the dawn of the Internet, there’s been a lingering threat that the digital world will render direct mail obsolete. Although we’re savvy to the fact that catalog marketing is thriving, its ongoing strengths and successes aren’t always promoted to their fullest...
It’s not something any business ever wants: a bad review. But it is possible to turn a negative review into a positive outcome. In fact, studies show that negative reviews actually aren’t nearly as bad as they seem — and they may even be profitable! According to a...
Yesterday, the White House announced their intent to nominate three individuals to serve as members of the US Postal Service Board of Governors. If even one is confirmed by the Senate that means there might be postal promotions next year. Let’s keep our fingers...
For years, there have been whispers of digital marketing channels rendering catalogs and other forms of postal marketing obsolete. Decades later, catalogs and direct mail are not only surviving, but thriving. Despite this, countless untruths remain, spooking away...
By Paul Miller, VP & Deputy Director, American Catalog Mailers Association You may start reading this and think “ahh, I know those folks; I’ve seen them at NEMOA events and user group events…sure, another one of those trade associations.” If that’s your thinking,...
Anything from a clunky app to hard-to-find caption can drive away a potential customer. A popular study from The Aberdeen Group found that just a one-second delay in your site loading can lead to 11% fewer page views, a 16% decrease in customer satisfaction, and a 7%...