We all can learn from fresh perspectives. Recently, my teenaged daughter attended a convention with her school where she competed scholastically and artistically with students from all over the country. Wanting to stretch beyond her comfort zone, she chose to enter...
Both postcards and catalog play a fundamental role in direct mail marketing. But is one better than the other? In order to make a decision on this you must look at some of the obvious costs such as design, printing, and mailing. With postcards we know that they are...
In a world seemingly run by ever-expanding same-day delivery services, it may be surprising to learn that when it comes to shipping, what customers truly care about is cost. While speed is certainly appreciated, online shoppers often choose the cheapest method of...
Have you ever thought … how can I collect more than email addresses on Facebook? It’s actually pretty easy. Currently, Facebook offers businesses the ability to have consumers sign-up for something like a newsletter, however the only fields available for this are name...
In a marketing world so heavily reliant on social media, luxury retailers still predominantly rely on print catalogs and magazine advertising to get their fashionable brand from the catwalk to their consumers. These high-end brands have been slow to hop aboard the...
We put together a handout that really can help you use Google Like A Pro! We all use Google search in both our personal and professional life, but rarely do we really take the time to understand how Google searches through 130 trillion pages to return the results...
It’s no surprise that color choices can influence your marketing campaigns and branding. However, what you may not know is just how valuable your hues truly are. In a 2006 study, Impact of Color in Marketing, researchers discovered that for certain products, up to 90%...
“Weird Al” Yankovic sings a song called “The Check’s in the Mail.” I can still remember my pre-teen self clumsily performing box steps, complete with jazz hands, with the rest of the ensemble during my first foray into performing arts. In the refrain, “Weird Al” sings...
While we’d all love to spend a week in a sunny, faraway locale, for most professionals, spring break is a thing of the past. However, there’s one person on your marketing team you may actually need to send on an exotic vacation: Your photographer. Selling a lifestyle...
Today, people all over the world celebrate St. Patrick’s Day with their favorite pint of beer. But before you head out to your favorite Irish Pub we’re going to provide you four shamrock marketing tips that you don’t want to forget. Digital – Nothing compliments your...
The first quarter fiscal year results for the USPS are in, and they show an operating revenue decrease of $155 million, due in large part to the 2016 expiration of the exigent surcharge. Had this exigent surcharged remained in place, the USPS would have seen...
According to a PEW Research Center survey conducted in November 2016, 77% of Americans now own smartphones and nearly 9 out of 10 Americans today are online. With this growth in smartphone ownership and online use, it may seem like direct mail and catalogs are a thing...