The House Oversight Committee on June 15th unveiled a discussion draft postal reform bill. In a press conference, five key Committee members, including Chairman Jason Chaffetz (R-UT-3rd) and Ranking Member Elijah Cummings (D-MD-7th), explained the draft bill's core...
Google changed the way it presents paid ads on the search engine results pages (SERPs) by eliminating text ads on the right side of the page. Lett Direct Search Engine Optimization (SEO) expert Geoff Hineman provides catalogers insight into how these changes impact...
by Geoff Hineman Recently, Google changed the way it presents paid ads on the search engine results pages (SERPs) by eliminating text ads on the right side of the page. The new layout features up to four ads at the top of the page (above the organic results) and more...
Are you boldly grabbing the attention of your catalog customers? While much time is spent on what’s inside your catalog, what is presented on the outside is of equal, and sometimes even greater, importance. Your catalog cover has a one-time opportunity to leave a...
At one time or another you may have experienced a lapsed customer. It happens. When it does occur, we are left to ask, what caused this? Better yet, how can we prevent a lapsed customer in the first place? This break in engagement can add pressure to regain a...
Earlier this year, the USPS led the annual National Postal Forum. This four day event focused on increasing the success and viability of the mailing industry. Their innovative approach for connecting the digital world to your customer’s mailbox will continue to...
Expectations around faster package delivery are getting more competitive every year, and today’s consumers want products faster than ever before. Is it a realistic expectation to cater to these ever increasing needs of consumers? We think it is. Consumers are...
It’s time to start thinking about 2017 postal promotions to save money on your mailing costs next year. The good news is that the USPS is already working to get next year’s promotions approved earlier than ever before. They’ve listen to your feedback to provide more...
Don’t Forget to Follow Up! The majority of businesses dedicate their time and marketing efforts to pulling in new customers. While it’s always a nice boost to your bottom line when a fresh convert hops aboard your brand’s bandwagon, it’s important to remember that...
NetChoice Executive Director Steve DelBianco and Utah State Senator Curt Bramble left blood on the canvas as they pulled no punches defending their respective positions about exportation of sales taxes. Along with ACMA President Hamilton Davison, DelBianco has been...
As a cataloger, many of your marketing efforts are likely focused on driving your catalog recipients to your online storefront. Unfortunately with the current legislation that’s cropping up in states across the U.S., this could become a complex and costly endeavor....
If you want to engage your catalog customers to help increase your sales you might want to consider having an offer that gets their attention. It’s one of the faster ways to grow your top line. Your catalog is a great way to promote an offer, to help sell more...