Quick response (QR) codes are one of the many technologies marketers use to bridge physical and digital advertising efforts. Businesses incorporate these dynamic codes into print and digital catalogs, websites, social media, and more. Whether you’re new to using QR...
While ads are the norm in podcasting, most of us would probably be surprised to hear them in an audiobook. But audiobook ads may not be far away. Audible, an online audiobook and podcast service owned by Amazon, shared with Marketing Brew that they are “conducting...
Artificial intelligence (AI) tools are a point of contention these days. Many marketers, especially copywriters and editors, fear AI technology will take away their human jobs. While these concerns are completely valid, many emerging AI tools are designed to...
TikTok’s future existence in the United States is, well, uncertain. On March 16th, the Biden administration threatened a potential ban on the popular social media app. While TikTok’s fate will likely be determined by the courts, many marketers are wondering if it’s...
From launching new features to fixing bugs, social media platforms frequently update their apps, but sometimes these updates are more noticeable than others. In January 2023, Meta announced they will remove the Shop tab from Instagram’s homepage navigation in...
While print catalogs are an undeniably important part of the marketing mix for many retail businesses, digital catalogs are an effective way to reach customers across online platforms. A well-designed digital catalog is essential, but how you share it with your...
Social media, email, and online marketing have all been at the top of many marketers’ minds over the past decade. But as some audiences tire of online marketing and intangible goods, marketing trends are shifting back to direct mail. While direct mail is one of the...
In mid-January, retail experts and thought leaders from around the globe gathered in New York City at the National Retail Federation (NRF) 2023 conference. This annual event connects thousands of retail professionals from unique brands of all sizes, including Disney,...
If your business is looking to print a catalog for the first time, or considering switching printers, it’s a good idea to come prepared with questions for your printer. A good printer will assign an account representative to your account to answer these questions and...
It’s vibrant, audacious, and futuristic — meet Viva Magenta 18-1750, the “it” color of the year. Equal parts warm and cool, Pantone describes this shade as a crimson red tone that’s rooted in nature. “In this age of technology, we look to draw inspiration from nature...
Even with a looming recession and rising inflation, online shoppers weren’t discouraged from purchasing gifts during Black Friday and Cyber Monday. According to Adobe Analytics, consumers spent a record $9.12 billion on Black Friday and $11.3 billion on Cyber Monday....
The holiday months are always busy for the United States Postal Service, but this year just might be the busiest. USPS is boasting its highest processing capability ever this holiday season. Nationwide, the Postal Service can now process up to 60 million packages per...