Today, the Mailers' Technical Advisory Committee (MTAC) announced the proposed postal promotions for 2016. These aren't set in stone, however we thought we'd share as you prepare your catalogs for next year. They haven't released any details on these programs yet, as...
After nourishment, shelter and companionship, stories are the thing we need most in the world.” ― Philip Pullman Have you ever sat back and wondered, what is the first story ever to be told? For thousands of years—thousands of years!!—humans have been telling...
by Kate Lett For years, link building has been a key element in a solid SEO program. In the past, it was a pretty straightforward concept: Get as many sites to link to your site as possible. Oh, how some SEO managers long for those simpler times! In the good old days,...
Link building is a key element in a solid search engine optimization (SEO) program, but it isn’t as easy as it used to be. This article offers various tips and strategies to navigate the complex link-building world and, in turn, create a stronger SEO program for your...
The U.S. Postal Service recently made two announcements that have an effect on catalog retailers. You may be familiar with the first one: The USPS announced that it will extend the exigent postage surcharge. It is taking this step as a result of the Postal Regulatory...
Creating a connection with your customers is about more than reaching out to them; it’s also about how you reach out to and interact with them. Giving customers additional ways to use the resources you offer them means that they stay engaged with your brand and your...
Retailers are always on the lookout for ways to bring in new customers. But have you thought about how to cultivate closer relationships with your existing customers? Learn why (and how) you should build passion for your brand. Why “feeling the love” is important...
"Chase the vision, not the money; the money will end up following you." —Tony Hsieh, Zappos CEO
A recent study put out by MarketingProfs explains that “76% of small businesses say their ideal marketing strategy encompasses a combination of both print and digital communication.” It’s no wonder this is the case when “Direct mail is over seven times more...
There are four things you can do to guarantee your catalog will score every time it gets mailed. Take it from the pros, they know best how to increase momentum and gain new fans. It’s the 1-2-3 to Home Run direct mail marketing strategy that never fails....
There is much debate on whether the Postal Service should continue the exigent price increase to offset unexpected losses during our most recent recession. Exigent price increase was designed to be temporary, to offset unexpected challenges that could compromise their...
It’s back to school time for retailers and, although, it may be too late to create your back-to-school catalog program now, it’s never too late to learn. Here are some easy tips to help you improve your back to school mailing for next year! Combine your print...