by Gregory Lett Have you checked the performance of your direct traffic in Google Analytics lately? Does it look like it tanked? Are you left wondering what the heck happened? Good news! Chances are that it looks much worse than it actually is. There are lots of...
Have you recently noticed large fluctuations in the performance of your direct traffic in Google Analytics? One day it's way up, next day it's way down. What's going on? You're not alone. Recently, the catalog consultants at Lett Direct have noticed an increase in...
As mailers, you're likely working hard to keep track of all the USPS requirements, constant changes, and new programs that affect you. And as your partner, The Dingley Press is right there with you. Even better, we're actually ahead of the game because we participate...
When you think about making a difference, what does it mean to you? We all may have different definitions of success, but one indication that you're headed down the right path is when your peers recognize you for your achievements. The Printing Industry Hall of Fame...
It's the end of the year, and you know what that means: It's already time to think about your business strategy for the coming year! What's on your wish list for 2015? If you'd like to streamline and reduce the costs of your catalog production and mailing process, The...
With the holidays around the corner and the bustle of retailers sending out their holiday gift catalogs, it seems a good time to address a couple of topics that may be on the mind of many consumers this season: paper waste and recycling. I was watching a video at...
Does your catalog still drive online/offline sales? Does it help find prospects? Will it continue to be the best marketing resource in 2015? Driving Sales is probably the most important goal for many catalogers. When sales increase, profits tend to follow. Now that...
It’s the most wonderful time of year and the USPS has announced that starting November 17th they will be delivering mail seven days a week, Christmas included! The USPS has an estimated growth of 12 % over last year in package services with an expected 470 million...
You've doubtless heard of the Pareto Principle, also called the 80/20 rule. It's been applied to many facets of life. In retail, the Pareto Principle states that 80% of your sales come from just 20% of your customers. That applies to catalogers as well! Getting new...
Cross-generational appeal is more important to your catalog program than you might realize. Even so, it is imperative to understand who the bulk of your audience is. By segmenting your customers, you can target them much more efficiently. When this happens your...
Next year, the post office plans to continue offering postal promotions to help drive the use of technology and to save you money on mailing. They have released a 2015 calendar outlining their planned programs. Three of the programs are ones that you can take...
It’s been a while since we’ve addressed the topic of finding a new printer. As we move forward towards the holiday season it seems a good time to revive the topic. Culture plays more of a roll in your choice of printer than you may realize. Often times we look for...