When you think about the fact that there are over 300 million images uploaded on to FaceBook each day, it’s easy to see the importance of imagery in today’s marketplace (for more statistics click here). This age of information is a visual age of information. With...
by Stephen R. Lett My entire career since graduating from Indiana University in 1971 has been devoted to catalogs. There have been good and off years. In these current tough economic times, it is logical (and necessary) to reduce expenses and to save where possible....
In tough economic times, it makes sense to reduce expenses wherever possible. However, too often catalogers cut costs in areas that wind up affecting the company’s long-term viability. Such “slash-and-burn” cost-cutting might save money in the short term, but hurts...
The U.S. Postal Service announced that it would begin load leveling this month, a move that will alter mail delivery timeframes so that carriers have a more balanced workload throughout the week. What load leveling means for mailers is that Standard Mail accepted on...
As a cataloger, no doubt you’ve felt the impact of the exigent postal rate increase — and you’ve probably heard about the U.S. Postal Service plans to redo the way postal deliveries are scheduled. The Dingley Press makes a point of keeping up with the ever-changing...
The Postal Regulatory Commission (PRC) approved an exigent rate increase that took effect on Jan. 28, raising the price of Standard Mail by 4.3%. For catalogers, that means a total postage increase of 5.9% when the 1.6% increase based on the consumer price index is...
Check our Webinar from February 11th about the 2014 USPS Postal Promotions. Rob Nowak, Director of New Technology here at The Dingley Press goes through each postal promotion to help you understand how you can participate and save money on your postage. These postal...
If you don’t have time to wait for your data analyst to submit a report on order trends from your last catalog before beginning your next one, consider utilizing the internet as a resource to help you quickly review campaign success before moving on to the next one. ...
Registration is now open for the 2014 NEMOA Spring Conference. If you have never attended NEMOA in the past, it is a conference dedicated exclusively to the catalog and ecommerce sector of the direct marketing industry. Nationwide direct marketers come together twice...
At Dingley, we are aware of the importance of contributing to a sustainable environment. Looking at the impact of paper and technology is one way to discover exactly what needs to be done in order to be more Environmentally friendly. We understand that both print...
February 1st is right around the corner. You know what that means for catalogers? If you guessed the start of the USPS' 2014 Branded Color Mobile Technology Promotion, then you guessed right! The promotion is more than just a simple means of utilizing the print mobile...
Not too long ago I had a friend ask me how he could photograph his artwork so he could sell it. This topic is important because we all know that photos sell. Think, catalogs are usually about 80% images, right? So if you’re photos are not as good as they should be,...