A great example of using user-generated content (UGC) in a direct mail catalog could be featuring customer testimonials or reviews alongside product descriptions. Here's how it could be implemented: Collection of UGC: Encourage customers to submit their testimonials,...
Micro-storytelling can be a powerful tool for brands to engage their audience and create meaningful connections. Here are some strategies and tips for utilizing micro-storytelling effectively: Define your brand narrative: Develop a clear understanding of your brand's...
With the loss of third-party cookies, the rise of privacy regulation, and reliance on first-party data collection, marketers are back to the drawing board. One of the few tools left behind in their toolbox is contextual advertising. Contextual advertising targets...
It’s true that many businesses have stopped using paper products in support of “Go paperless. Go green.” campaigns. And in today’s digital age, this transition has only become easier as businesses ditch traditional marketing methods, such as direct mail, to focus on...
In today’s digital age, it makes sense to spend your time and energy on email, social media, and digital advertising. But there’s something to be said about traditional marketing methods, such as printed catalogs. And if big online retailers — think Amazon and Wayfair...
From the artificial intelligence (AI) race to the ever-changing privacy policy landscape, tech companies like Google are constantly releasing new technology and platform updates, which seems like almost every week. Here are some of the latest tech updates from Google...
The United States Postal Service (USPS) is seeking approval to raise the price of first-class mail stamps from 63 to 66 cents. USPS was approved to raise stamp prices to 63 cents in January of this year. However, the Postal Service cites “elevated inflation and prior...
Quick response (QR) codes are one of the many technologies marketers use to bridge physical and digital advertising efforts. Businesses incorporate these dynamic codes into print and digital catalogs, websites, social media, and more. Whether you’re new to using QR...
While ads are the norm in podcasting, most of us would probably be surprised to hear them in an audiobook. But audiobook ads may not be far away. Audible, an online audiobook and podcast service owned by Amazon, shared with Marketing Brew that they are “conducting...
Artificial intelligence (AI) tools are a point of contention these days. Many marketers, especially copywriters and editors, fear AI technology will take away their human jobs. While these concerns are completely valid, many emerging AI tools are designed to...
TikTok’s future existence in the United States is, well, uncertain. On March 16th, the Biden administration threatened a potential ban on the popular social media app. While TikTok’s fate will likely be determined by the courts, many marketers are wondering if it’s...
From launching new features to fixing bugs, social media platforms frequently update their apps, but sometimes these updates are more noticeable than others. In January 2023, Meta announced they will remove the Shop tab from Instagram’s homepage navigation in...