While print catalogs are an undeniably important part of the marketing mix for many retail businesses, digital catalogs are an effective way to reach customers across online platforms. A well-designed digital catalog is essential, but how you share it with your...
Social media, email, and online marketing have all been at the top of many marketers’ minds over the past decade. But as some audiences tire of online marketing and intangible goods, marketing trends are shifting back to direct mail. While direct mail is one of the...
In mid-January, retail experts and thought leaders from around the globe gathered in New York City at the National Retail Federation (NRF) 2023 conference. This annual event connects thousands of retail professionals from unique brands of all sizes, including Disney,...
If your business is looking to print a catalog for the first time, or considering switching printers, it’s a good idea to come prepared with questions for your printer. A good printer will assign an account representative to your account to answer these questions and...
It’s vibrant, audacious, and futuristic — meet Viva Magenta 18-1750, the “it” color of the year. Equal parts warm and cool, Pantone describes this shade as a crimson red tone that’s rooted in nature. “In this age of technology, we look to draw inspiration from nature...
Even with a looming recession and rising inflation, online shoppers weren’t discouraged from purchasing gifts during Black Friday and Cyber Monday. According to Adobe Analytics, consumers spent a record $9.12 billion on Black Friday and $11.3 billion on Cyber Monday....
The holiday months are always busy for the United States Postal Service, but this year just might be the busiest. USPS is boasting its highest processing capability ever this holiday season. Nationwide, the Postal Service can now process up to 60 million packages per...
If your family plans to play any Trivial Pursuit this holiday season, you might want to brush up on your fun facts. Specifically, we’ve got some interesting printing facts for you. Test your knowledge below! The printing press was invented by German inventor Johannes...
For that hard-to-buy-for family member, Neiman Marcus’s Make the Moment Holiday Catalog offers everything from a $3.2 million Cartier tiara to an exclusive basketball experience with NBA legend Scottie Pippen. But it’s not just the gifts inside the catalog that make...
With people spending more time in brick-and-morter stores than anytime in the last three years, retailers are getting creative with captivating in-store shoppers. Buy Online, Pay In Store BOPIS, which is sometimes known as click and collect, seemed like a win-win...
As we look toward the third holiday season since Covid-19 reared its nasty head, there are some pandemic trends here to stay. Longer Season Consumers aren’t waiting to put away their Halloween decorations before beginning their holiday shopping this season. Whether...
With so much emphasis on Internet marketing these days, we don’t often think about something like a phone number as important. But there is evidence to suggest that vanity business phone numbers can increase brand recognition and credibility and ultimately lead to...