You’ve probably noticed that even as much of the world has gone back to “normal” over the last few months, there are still a few pandemic-era parts of everyday life that seem here to stay. One example? QR codes. Since the invention of the QR code in the late 90’s, the...
Soaring inflation and economic distress have consumers looking for better deals, according to RetailDive. And as a result, “brands and retailers are focused on finding a message that promotes value without sacrificing sales,” argues Jessica Deyo, Editor. The article...
Return to Nature In 2020, and throughout the pandemic, we saw several new trends in graphic design – the biggest of which, was a return to nature.With families stuck at home, consumers sought to bring the outdoors inside. There was a surge in the purchase of...
You may have heard of NFT – but if you aren’t quite sure what it means, you’re not alone. Polls show that one in four people still don’t understand NFTs and how they’re used. NFT means non-fungible tokens (NFTs). NFTs are unique digital tokens that are used to signify...
With the much-anticipated launch of new Augmented Reality (AR) features on its platform, the social media network Snapchat started researching AR’s effect on consumers’ buying habits. According to RetailDive, Snapchat released a report in April indicating that 92% of...
If you’re considering adding a podcast to your marketing mix, there’s compelling evidence to suggest the timing is right. According to Convince and Convert, in 2021, 116 million people listened to podcasts on topics ranging from politics to porcupines, and the numbers...
The USPS recently published an article in their quarterly magazine on just that. According to the National Retail Federation, $761 billion in merchandise sold in 2021 (accounting for 16.6% of total retail sales in the U.S.) was returned. Returns first became popular...
Get solutions to unprecedented supply chain challenges, state consumer privacy and remote sales tax collection actions, delivery and rates challenges from the reformed Postal Service, and much more, while rekindling relationships with other executives at the 15th...
ACMA recently announced that the USPS has proposed postal rate increases to take effect in July. Here is an excerpt from that announcement: On the topic of rate hikes, the USPS proposed with the Postal Regulatory Commission (PRC) postal rate increases to take effect...
This week the American Catalog Mailers Association (ACMA) Announced that President Biden signed the Postal Reform Act into law. Here is an excerpt from the announcement: President Biden just signed (at right) the Postal Service Reform Act into law in a small ceremony...
Pop culture can take a stale brand and make it relevant again – need proof? Look no further than brands like McDonalds, Nike and Lego. According to RetailDive, Lego figured this out in 1999 when it partnered with Star Wars to introduce a series of products that...
With a focus on sustainability and climate change, we are often called to reduce the amount of paper we use and turn to non-wood-based alternatives. But could a reliance on paper actually help reduce greenhouse gas emissions? Forests are, in fact, a critical natural...