Blog

Storytelling in Catalog Marketing

By its very nature, storytelling allows people to connect with each other in an authentic and vulnerable way. According to Amazon SEO Consultant, giving your product a story humanizes your…

Why Catalogs Are Here to Stay

Millennial-reading-catalog-Dingley-press

Several months back, The Atlantic published a story on the success of Restoration Hardware’s Source Books – extravagant catalogs that serve as both selling tools and coffee table books. You…

Managing Pandemic Catalog Buyers

managing-pandemic-catalog-buyers-total-retail

An except from Total Retail’s article: Managing Pandemic Catalog Buyers Many catalog mailers are seeing large increases in revenue and growth in their new-to-file buyers because of the surge in…