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You might think building a Frequently Asked Questions (FAQ) page on your website is cheesy or unnecessary. It’s true that FAQ pages can be visually boring – often text-heavy and…

In today’s digital world, everyone has a voice. And for better or for worse, every brand is at the mercy of its reviewers. With 70% of consumers consulting online reviews…

Whether we realize it or not, we’re all familiar with scarcity tactics in marketing. The “limited-time offer” deal or “only 9 left at this price!” notification are common, effective tools…

Consumer decision-making is about making anticipatory judgments, and our brain does this largely through the release of dopamine. Dopamine is a chemical messenger created by the body to send messages between…

Why Should You Set Up A Google My Business (GMB) Profile? Google has become synonymous with search. In fact, we don’t even say “Go search online” anymore – we say,…

You’ve written your headline using the 5 steps outlined in our previous blog post, and now you’re ready to write your product description – get excited! Product descriptions are a…

Headlines are often the first things your customers read when they open a catalog or enter your online shop. An effective headline can be so powerful it can lead to…

Sharpening Your Arsenal of Digital Marketing Tools We can agree there are a ton of brands vying for their fair share of awareness online. Consumers are inundated with content and…

Improve Your Social Media Marketing Amid COVID-19 With many businesses still operating mostly online, social media continues to be a powerful tool to build connections, attract new customers, and drive…

Referrals are hands-down the most effective way to obtain new clients. According to Forbes, referrals are the most valuable form of marketing, and Nielsen says 92% of consumers trust referrals from…