Holiday Shopping Starts Now Just like in 2020, we are anticipating an early start to the 2021 holiday shopping season. Last year, by mid-October, businesses were already introducing Black Friday deals, and we predict this year will be much the same. Consider promoting...
If your business has a social media presence, you’re probably already using hashtags. But are you using them correctly? If you use them strategically, hashtags can help you engage with your existing audience and attract new followers. A #hashtag is the pound sign,...
If you’ve done any email marketing in the past, you’re probably familiar with the terms “open rate” and “click-through rate.” The open rate is the percentage of unique opens compared to the total number of messages delivered to your list. The click-through rate (CTR)...
Direct mail is a marketing strategy that involves sending a physical letter, package, mailer, brochure, postcard, etc. to prospects or current customers. It’s unsolicited, and it sometimes gets a bad rap. But in a world inundated with email, snail mail can feel like a...
With everyone spending so much time at home last year, it’s not surprising that activities like cooking, doing puzzles and reading became exponentially more popular, but now the numbers are in to prove it. According to a survey released by the US Department of Labor,...
The Dingley Press was founded in Lewiston, Maine in 1928. Since then, it’s become a nationally recognized operation – employing more than 375 dedicated team members. In 2017, The Dingley Press completed a $17 million expansion to add capacity, and today the company is...