As the largest living generation, born 1981-1996, Generation Y or “Millennials,” are the demographic every brand wants to attract. But charming this generation is no small task. Millennials have short attention…
Augmented Reality (AR) is the most accessible and fastest-evolving technology available to consumers, and its popularity is growing at an alarming rate. According to a report by Statista, projections for 2023…
Every year the post office provides discounts to mailers who incorporate technology into their catalogs to bridge the gap between print/mail and online marketing. These promotions ensure that Direct Mail…
It’s been almost a year since Covid-19 first appeared. Since then, the pandemic has rocked us to our core – shaking the foundations of life as we know it. Families…
As 2020 draws to a close and we look toward a new year, many of you are busy updating your editorial calendar. Part of that process is mocking up the…
You might think building a Frequently Asked Questions (FAQ) page on your website is cheesy or unnecessary. It’s true that FAQ pages can be visually boring – often text-heavy and…
In today’s digital world, everyone has a voice. And for better or for worse, every brand is at the mercy of its reviewers. With 70% of consumers consulting online reviews…
Whether we realize it or not, we’re all familiar with scarcity tactics in marketing. The “limited-time offer” deal or “only 9 left at this price!” notification are common, effective tools…
Consumer decision-making is about making anticipatory judgments, and our brain does this largely through the release of dopamine. Dopamine is a chemical messenger created by the body to send messages between…
Why Should You Set Up A Google My Business (GMB) Profile? Google has become synonymous with search. In fact, we don’t even say “Go search online” anymore – we say,…