A style guide (or brand book or brand guide) is a helpful tool for establishing consistency and aligning your marketing materials. Perhaps your brand publishes a print catalog and also a blog on your website - your customers should easily be able to identify your...
Since its launch in 2003, LinkedIn has become a well-known online professional networking platform. It has more than 500 million members and is active in more than 200 countries. For many individuals and businesses, LinkedIn can provide a lot of value, but there is a...
Over the last couple of decades, retailers have increasingly turned to the Internet to sell and promote their products. And while the Internet has made it easy to quickly upload product images, descriptions, keywords, etc. it’s also now inundated with retailers...
Apr 22, 2021 | Featured Dear Industry Executive: Based on what we know now, our guidance to members is to prepare for a rate increase ranging from 5% to 7-1/2%, taking effect in late summer. While ACMA has been pushing back on this is, USPS leadership is not...
We are being influenced by social proof all the time whether we realize it or not. A great example from Sprout Social illustrates how we’ll walk past an empty restaurant to eat at one with a crowd of people inside – even though the first restaurant might have better...
You’ve got a huge advertising budget and you’re spending a ton on marketing, but have you given much thought to your email signature lately? For many of us, our email signature is an afterthought – a single line of information, or worse, nothing at all. But an...