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Over the last couple of decades, retailers have increasingly turned to the Internet to sell and promote their products. And while the Internet has made it easy to quickly upload…

Apr 22, 2021 | Featured   Dear Industry Executive: Based on what we know now, our guidance to members is to prepare for a rate increase ranging from 5% to 7-1/2%, taking…

We are being influenced by social proof all the time whether we realize it or not. A great example from Sprout Social illustrates how we’ll walk past an empty restaurant…

You’ve got a huge advertising budget and you’re spending a ton on marketing, but have you given much thought to your email signature lately? For many of us, our email…

By its very nature, storytelling allows people to connect with each other in an authentic and vulnerable way. According to Amazon SEO Consultant, giving your product a story humanizes your…

Excerpt from Total Retail’s article: Tips on Optimizing Category Pages for Conversions Would you like the category pages on your website to convert better? It sounds like a silly question,…

Several months back, The Atlantic published a story on the success of Restoration Hardware’s Source Books – extravagant catalogs that serve as both selling tools and coffee table books. You…

An except from Total Retail’s article: Managing Pandemic Catalog Buyers Many catalog mailers are seeing large increases in revenue and growth in their new-to-file buyers because of the surge in…

A content calendar is a shareable resource that allows your team to visualize how your brand’s content will be curated and distributed throughout the year. It keeps your team in…

You’re probably already familiar with Influencer Marketing and its potential to elevate brands from obscurity to social media sensation. Influencers are people with large social followings (anywhere from 10,000 to…