With consumers increasingly shopping online for clothing, shoes and accessories, fashion brands must beef up their digital presence. So how does a fashion brand with already-great products increase online conversions? Several factors contribute to a successful...
Save on Postage Costs with New 2022 Postal Promotions
To help make the most of how your customers interact and engage with their mail. USPS® offers mailing promotions and incentives to help retailers promote best practices for integrating mail with new technology and print techniques. Building on the success of past...
Are you Ready to Live in the Metaverse?
Forbes recently announced the top marketing trends of 2022, and you can guess what landed at #1. The Metaverse. The article mentions Facebook’s official name change to “Meta”, referring to the Metaverse, as proof that the trend is growing. According to the article,...
2022 Shutterstock Color Trend Report
Holidays got you jittery? Shutterstock predicts you’ll be seeking serenity in the New Year. The stock photo platform recently released its 2022 Color Trends Report, and it’ll have you feeling…calm. Each year, the data analysts at Shutterstock plow through billions of...
Neiman Marcus Christmas Book Catalog Part of Growing Trend
A recent article from Retail Dive asserts there’s a growing trend in retail - a return to the holiday catalog. “For retailers and brands attempting to entice consumers this holiday season, print catalogs are back in vogue.” Retail Dive noted that retailers like Sam’s...
5 Signs It’s Time for a Website Redesign
A website is a big investment. For some small businesses, a website may be one of the largest startup expenses. According to Medium, the cost of a new website can range anywhere from $3,000 - $60,000 – so it’s no small financial undertaking. But an effective website...