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Don’t Fear the Data

With so many channels and such varied ways of customer communication and content distribution, Big Data is just as scary as ever. But it shouldn’t be. It’s time to stop…

Landmark Catalog Developments Announced

The Dingley Press American Catalog Mailers Association (ACMA) Member Badge

USPS leadership has announced a series of changes designed to encourage catalog industry growth. These were all in direct reaction to the concerns the American Catalog Mailers Association raised over…

Take Your Marketing Back to School

One thing is certain: It’s back-to-school season. Even if No. 2 pencils and bright folders are no longer a part of your end-of-summer repertoire, marketing pros should still make the…

Retailers Leaving Amazon

Many retailers have been dumping Amazon. Birkenstock has announced they are leaving Amazon for “unacceptable business practices”. They have found that Amazon commingles inventory so ‘knock-off’ product are mixed with…