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Retailers Leaving Amazon

Many retailers have been dumping Amazon. Birkenstock has announced they are leaving Amazon for “unacceptable business practices”. They have found that Amazon commingles inventory so ‘knock-off’ product are mixed with…

Don’t Get Sued!

If you have a QR Code in your catalog, it’s possible that you could become a target of patent trolls! The costs of defending your company can mount quickly to…

Catalogs Go! … Pokemon Go!

Catalogs Go! … Pokemon Go! Pokémon is making a comeback. The Nintendo-owned franchise, which began in the late 1990s, is taking America by storm, but this time it’s using augmented…

Give Your Customers the Freedom to Choose

After the recent announcement from Victoria’s Secret that they’re cancelling the distribution of their long-standing and ultra-popular print catalog, everyone is waiting to see what, if any, impact this decision…

Why Price Placement Matters

There’s a lot of research that goes into how much you charge for your products and services, but do you spend as much time thinking about exactly where you’re sharing…