Holiday shopping looks different this year. Consumers are facing higher prices, tighter budgets, and more cautious spending — but instead of abandoning the spirit of giving, they’re redefining it. The result? A rise in intentional gifting. What Is Intentional Gifting?...
This blog post is based on a recent article in Retail Dive: https://www.retaildive.com/news/consumer-joy-deficit-holiday-season-retail-marketing/807615/ The holidays are meant to be joyful — but this year, many consumers are feeling the strain. According to recent...
The holiday season isn’t just about shopping — it’s also about shipping. As millions of families send gifts and greetings across the country, the U.S. Postal Service is gearing up for its busiest week of 2025. Key Holiday Deadlines To ensure packages arrive before...
As the air turns crisp and pumpkin spice reclaims its throne, brands have a golden opportunity to tap into the emotional rhythms of fall. Seasonal themes can be powerful tools for driving engagement, especially in print. Catalogs, with their tactile appeal and visual...
Catalogs are more than beautiful print pieces; they’re strategic tools that drive measurable results. In today’s omnichannel world, tracking the right metrics is essential to optimize spend, refine targeting, and prove ROI. Here’s a practical guide to the KPIs that...
As the year winds down, marketers face a golden opportunity: reconnecting with dormant customers before budgets reset and inboxes overflow. Because catalog are tactile, targeted, and trust-building, they are uniquely suited to re-engagement. But winning back lapsed...