For years, small and midsize businesses have loved the power of direct mail but struggled with the logistics. Designing a piece, sourcing lists, navigating postal requirements, and coordinating production often felt overwhelming—especially for teams without in‑house...
Catalogers spend enormous energy (and budget) acquiring new customers. But the real challenge isn’t the first purchase, it’s keeping customers engaged long enough to become loyal. New research reveals something surprising about when people are most likely to switch...
Holiday shopping looks different this year. Consumers are facing higher prices, tighter budgets, and more cautious spending — but instead of abandoning the spirit of giving, they’re redefining it. The result? A rise in intentional gifting. What Is Intentional Gifting?...
This blog post is based on a recent article in Retail Dive: https://www.retaildive.com/news/consumer-joy-deficit-holiday-season-retail-marketing/807615/ The holidays are meant to be joyful — but this year, many consumers are feeling the strain. According to recent...
The holiday season isn’t just about shopping — it’s also about shipping. As millions of families send gifts and greetings across the country, the U.S. Postal Service is gearing up for its busiest week of 2025. Key Holiday Deadlines To ensure packages arrive before...
As the air turns crisp and pumpkin spice reclaims its throne, brands have a golden opportunity to tap into the emotional rhythms of fall. Seasonal themes can be powerful tools for driving engagement, especially in print. Catalogs, with their tactile appeal and visual...