3 Reasons Why Catalog Marketing Still Works Almost everyone is on a variety of e-newsletter email lists at this point, a major part of successful brands' marketing strategy. However, there really is no replacing the look and feel of a printed catalog; a physical item...
Filling the void left by Congress, California is out front in online privacy regulation. Last year, the state passed the most significant and comprehensive privacy law in the country, the California Consumer Privacy Act (CCPA). Effective January 1, 2020, the CCPA will...
Valentine’s Day. The Hallmark card holiday everyone loves to hate. But if you think this holiday is only about chocolates, flowers and fruit baskets, you’re missing out on opportunities to make a sale. Why? Because Valentine’s Day is the fourth largest spending...
According to DMA, a division of ANA (Association of National Advertisers), in 2016, more than 100.7 million adults in the U.S. made a purchase from a catalog. Not only are all age groups receptive to receiving catalogs, with over 42% of catalogs that are delivered in...
Integrated Financial Plan The United States Postal Services released their Integrated Financial Plan (IFP) for the Fiscal Year of 2019 last month. The IFP forecasts a repeat of the 2018 financial challenges for the USPS in 2019, resulting in a net loss of $6.6...
Content is marketed to customers on a daily, hourly, and even minute to minute basis. (Hello social media!) In fact, according to Red Crow Marketing, Americans are subjected to 4,000 to 10,000 ads each and every day. That’s a lot of irrelevant content at our...