You’ve got a huge advertising budget and you’re spending a ton on marketing, but have you given much thought to your email signature lately? For many of us, our email signature is an afterthought – a single line of information, or worse, nothing at all. But an...
By its very nature, storytelling allows people to connect with each other in an authentic and vulnerable way. According to Amazon SEO Consultant, giving your product a story humanizes your brand and increases the chances that a potential buyer will relate to your...
Excerpt from Total Retail's article: Tips on Optimizing Category Pages for Conversions Would you like the category pages on your website to convert better? It sounds like a silly question, I know. A well-planned category page informs the user and moves them closer to...
Several months back, The Atlantic published a story on the success of Restoration Hardware’s Source Books – extravagant catalogs that serve as both selling tools and coffee table books. You can read the entire story here, but we’re going to summarize some of the key...
An except from Total Retail's article: Managing Pandemic Catalog Buyers Many catalog mailers are seeing large increases in revenue and growth in their new-to-file buyers because of the surge in pandemic-driven online purchases. However, with the growth in the number...
A content calendar is a shareable resource that allows your team to visualize how your brand’s content will be curated and distributed throughout the year. It keeps your team in alignment on what kinds of content will be published and where (which platforms). It also...