Blog
Are You Seeding Your Mail List?

Are You Seeding Your Mail List?

After months of dedicating yourself to developing a fantastic catalog — research, photography, compilation, editing, printing — the time inevitably comes to set your investment free. Your catalog is released into the postal wilds with no training wheels, and no...

read more
Please Read … 2018 Postal Promotions

Please Read … 2018 Postal Promotions

In June of last year, the PRC approved the 2017 postal promotions. We’ve been anxiously waiting to learn about the 2018 postal promotions, however there doesn’t seem to be any progress on this. One big factor preventing postal incentives for next year’s program is the...

read more

Learning the Art of Simplicity

How many page flips, finger taps, or mouse clicks does it take for your customers to find a product? A poor user experience across any of your channels can send customers to a competitor — fast. In fact, a recent study by Microsoft Corp. found that our attention span...

read more
The Best ROI in Your Marketing Mix

The Best ROI in Your Marketing Mix

At the end of the day, you want to put your marketing dollars where they make the most difference. According to the DMA Response Rate Report by IWCO Direct, the ROI of direct mail is 15%-17%. The same research points out that this is equivalent to the return from...

read more
Catalog Marketing – Choosing the Right Colors

Catalog Marketing – Choosing the Right Colors

We believe choosing the right colors for your brand can help sell more merchandise. That’s why most calalogs are printed in color, not black & white. Hopefully you're choosing colors with end-users in mind. We found an informative article that goes into depth on...

read more
4 Surefire Ways to Market to Millennials

4 Surefire Ways to Market to Millennials

What do you think of when you hear the word “millennial”? Entitled and needy, or savvy and creative? Maybe it’s all of the above, or something different entirely. There’s no denying that “millennial” is a hot buzzword; however, those who receive the designation are...

read more