After months of dedicating yourself to developing a fantastic catalog — research, photography, compilation, editing, printing — the time inevitably comes to set your investment free. Your catalog is released into the postal wilds with no training wheels, and no...
Please Read … 2018 Postal Promotions
In June of last year, the PRC approved the 2017 postal promotions. We’ve been anxiously waiting to learn about the 2018 postal promotions, however there doesn’t seem to be any progress on this. One big factor preventing postal incentives for next year’s program is the...
Learning the Art of Simplicity
How many page flips, finger taps, or mouse clicks does it take for your customers to find a product? A poor user experience across any of your channels can send customers to a competitor — fast. In fact, a recent study by Microsoft Corp. found that our attention span...
The Best ROI in Your Marketing Mix
At the end of the day, you want to put your marketing dollars where they make the most difference. According to the DMA Response Rate Report by IWCO Direct, the ROI of direct mail is 15%-17%. The same research points out that this is equivalent to the return from...
Catalog Marketing – Choosing the Right Colors
We believe choosing the right colors for your brand can help sell more merchandise. That’s why most calalogs are printed in color, not black & white. Hopefully you're choosing colors with end-users in mind. We found an informative article that goes into depth on...
4 Surefire Ways to Market to Millennials
What do you think of when you hear the word “millennial”? Entitled and needy, or savvy and creative? Maybe it’s all of the above, or something different entirely. There’s no denying that “millennial” is a hot buzzword; however, those who receive the designation are...