Second Quarter Results The United States Postal Service released their second quarter (January 1, 2018 - March 31, 2018) results reporting a total revenue of $17.5 billion. Compared to the same quarter last year, this is an increase of $235 million. Shipping and...
Direct mail campaigns has one of the leading ROI of all marketing strategies, according to Forbes. There are many reasons for its success. A digital world has made tangible materials and communication more valued. Strategies for holding a customer’s attention have...
The USPS will be doing away with CAPS in April 2019; there is new system called EPS (Enterprise Payment System) that mailers can convert to. Below are the steps to take, as usual The Dingley Press is always ready to help. Get ready Get a list of all your active...
Color is one of the most powerful elements of marketing and design because it’s directly connected to the neural pathways that evoke emotion, memory and even certain types of behavior. Research shows that 90% of consumers make snap judgments about a business,...
The results are in: people like when businesses get personal. In a recent survey that asked, “Does the customization or personalization of a direct mail piece make you more likely to open/read it?” 29.2% said, "Yes, Much more likely," and 55% said, "Yes, a little more...
Online menswear shopping is projected to grow faster than any other consumer market—faster than women's fashion, groceries, and even computers and tablets. The engine behind this new consumer machine is the print catalog. Innovative e-commerce fashion companies like...