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Second Quarter Results The United States Postal Service released their second quarter (January 1, 2018 – March 31, 2018) results reporting a total revenue of $17.5 billion. Compared to the…

Direct mail campaigns has one of the leading ROI of all marketing strategies, according to Forbes. There are many reasons for its success. A digital world has made tangible materials…

The USPS will be doing away with CAPS in April 2019; there is new system called EPS (Enterprise Payment System) that mailers can convert to.  Below are the steps to…

  Color is one of the most powerful elements of marketing and design because it’s directly connected to the neural pathways that evoke emotion, memory and even certain types of…

The results are in: people like when businesses get personal. In a recent survey that asked, “Does the customization or personalization of a direct mail piece make you more likely…

Online menswear shopping is projected to grow faster than any other consumer market—faster than women’s fashion, groceries, and even computers and tablets. The engine behind this new consumer machine is…

Is email replacing print? Is print replacing email? These are the questions that consumer companies with a product to sell seem to be scratching their heads over. After all, which…

Every day that your customers open their mailboxes, they are instantly overwhelmed with a variety of content at their fingertips. How do you captivate your customers so that they feel…

The USPS released their results for the first quarter of 2018 (October 1, 2017 – December 31, 2017),  reporting a total revenue of $19.2 billion, and a reported net loss…

As the cold weather lessens and warmer temps begin to rise, much of the country is gearing up for summer. But first, the dreaded spring cleaning. Just as your home…