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This isn’t a trick question or a riddle. The answer is one that solves a lot of catalog marketer problems when it comes to making tough design decisions such as…

In marketing, the focus is always on the next shiny new tactic, tool or toy that promises to increase conversions, capture attention spans and blow our audience’s minds. But constantly…

Motivation. We all have it in some form or another, but what motivates someone to pick up a catalog and buy may differ from person to person.  The question becomes:…

Compared to print, social media has it made. Cookies makes tracking metrics such as return on investment (ROI), retention, leads and losses on the web incredibly easy. When every social…

According to The Radicati Group, Inc., a technology marketing research firm, the number of emails sent and received per day in 2015 totaled over 205 billion. This rate is predicted…

Second Quarter Results The United States Postal Service released their second quarter (January 1, 2018 – March 31, 2018) results reporting a total revenue of $17.5 billion. Compared to the…

Direct mail campaigns has one of the leading ROI of all marketing strategies, according to Forbes. There are many reasons for its success. A digital world has made tangible materials…

The USPS will be doing away with CAPS in April 2019; there is new system called EPS (Enterprise Payment System) that mailers can convert to.  Below are the steps to…

  Color is one of the most powerful elements of marketing and design because it’s directly connected to the neural pathways that evoke emotion, memory and even certain types of…

The results are in: people like when businesses get personal. In a recent survey that asked, “Does the customization or personalization of a direct mail piece make you more likely…