Hopefully, by now you have gotten word that the Postal Regulatory Commission has proposed to increase catalog postal rates well above the Congressionally-mandated CPI levels to erase the red ink…
Direct mail marketing of any sort can be a costly — although remarkably worthwhile — endeavor. It’s assumed that this is mostly due to postal costs, which admittedly are significant….
In 2017, social media reach and engagement plummeted on Instagram and Facebook, leaving marketers with their heads in their hands and time-tested tactics suddenly in the trash. Turns out, one…
2018 could very well be the year of less — at least where your customers’ wallets are concerned. Of course, mobile wallets have been around for several years, but…
The title of the CNBC story is Millennials are more interested in catalogs than your grandmother is. Dingley is one of several featured companies and our own vice president of…
This time of year is always a bit nostalgic. Beyond enjoying the traditions we share with family and friends, it’s also fun to look back at our industry’s rich history:…
The holidays are here, but that doesn’t mean you’re out of time for a few final marketing endeavors before this year’s lucrative shopping season comes to a close. Last-minute marketers,…
Since the dawn of the Internet, there’s been a lingering threat that the digital world will render direct mail obsolete. Although we’re savvy to the fact that catalog marketing is…
It’s not something any business ever wants: a bad review. But it is possible to turn a negative review into a positive outcome. In fact, studies show that negative reviews…
Yesterday, the White House announced their intent to nominate three individuals to serve as members of the US Postal Service Board of Governors. If even one is confirmed by the…