This year’s arrival of a global pandemic has wreaked havoc on businesses throughout the nation and the world, forcing them to deal with the unknown. Weathering the storm requires implementing…
Safer-at-home orders and the closure of non-essential businesses as a result of the rapid spread of COVID-19 have pushed consumers home during this time. Although this presents a challenge, it…
Messenger bots have become a popular marketing tool for platforms such as Facebook Messenger and WhatsApp. A bot can help you connect with a large audience with automated messages without…
Why Social Media Marketing is Important for Your Catalog Business At the timing of publishing this article, there’s a lot going on in the world today resulting in mandatory stay-at-home…
The Big Benefits of Facebook Ad Marketing It’s no secret that Facebook is by far the largest social media platform on the web. A whopping 1.56 billion active users log…
On January 15th, President Trump signed an initial trade deal with China that includes pledges from the Chinese to more than double their purchases from American farmers in the first year….
Cross-generational appeal is more important to your catalog program than you might realize. Even so, it is imperative to understand who the bulk of your audience is. By segmenting your…
By DAVID SHARPDecember 21, 2019 FILE – This Wednesday, Nov. 24, 2004 file photo shows a selection of holiday season catalogs in Portland, Maine. Catalogs, those glossy paper-and-ink offerings of…
How to Improve Upon Generic Cooperative Database Response Rates A big issue with catalogs is the need to expand their profitable prospecting universes by improving upon the pure vanilla models…
Quick & Effective Holiday Marketing Strategies for Small Businesses The holidays are officially here marking the busiest time of the year for retailers and businesses. The good news is, there’s…