2018 could very well be the year of less — at least where your customers’ wallets are concerned.


Of course, mobile wallets have been around for several years, but this is the year we’re seeing digital commerce bust from its seams of computers and smartphones and into the realm of countless other digital devices. From watches to appliances, your customers are becoming accustomed to the world of cash-free, anytime, anywhere shopping at a faster pace than ever before. In fact, a recent study by Capgemini and BNP Paribas found that global transactions using digital payment technologies are expected to soar to 726 billion by 2020.


Interestingly, this digital payment revolution makes cataloging even more relevant.

Because of their accessibility, it’s easy to think of digital catalogs and apps as the go-to, simple-to-shop option for tech-savvy consumers. However, print catalogs are equally primed for the future.


That’s because print catalogs continue to bridge the gap between a physical storefront and online shopping — offering a tangible, relatable, and persuasive look at your products that customers can turn to again and again.


Savvy printers have leveraged this marketing capability with current technologies to offer payment options that even the most connected consumer can appreciate. Interactive print, like Augmented Reality, and QR Codes are just a couple of the ways printers can prep your print runs to appeal to a device-devoted audience.


As customers become more interested in instant shopping, it’s empowering to know that both digital and print catalogs are ready to address their desires. Just make sure you’re working with a printer who can help you integrate the latest technologies as they come along. This way, your catalog will always remain a significant sales tool, no matter what your customers’ wallets may — or may not — hold.