Has a nice ring to it, but what is it?
Augmented Reality (AR) is a way to view digital content that has been superimposed onto your catalog page. AR improves this environment by adding graphics, sound, or other enhancements to what viewers see right in front of them. It’s easiest to think of this augmented environment as interactive print, where the printed page has been overlaid with digital content that appears only when scanned by an augmented reality mobile app reader.
How Does It Work?
- Download the reader app from Layar to your smartphone.
- Launch the app and scan the page that contains a special identifier.
- The app analyzes the page to find a match in its image database.
- Information/interactive content is displayed to engage the consumer.
Why Use AR/Interactive Print?
If you are being challenged to create new ways to connect with your readers or if you are looking for ways for them to interact with content or make a purchase, interactive print is for you.
The Dingley Press offers 12 different AR options. Find out just how inexpensive and easy it is to use any of those options. To experience Augmented Reality for yourself, simply download the AR reader (Layar app) and give it a try!
Contact your Dingley Press sales executive to learn how augmented reality/interactive print can change the way your content is viewed.