Cross-generational appeal is more important to your catalog program than you might realize. Even so, it is imperative to understand who the bulk of your audience is. By segmenting your customers, you can target them much more efficiently. When this happens your...
It’s been a while since we’ve addressed the topic of finding a new printer. As we move forward towards the holiday season it seems a good time to revive the topic. Culture plays more of a roll in your choice of printer than you may realize. Often times we look for...
1.) Research: The importance of research for a direct mail campaign cannot be stressed enough. In a recent white paper put out by The Dingley Press Uncovered Beliefs about the Catalog Industry, we explore the engagement of young people with catalogs. We talk...
We have heard about cooperative databases and the use of purchased names from third party companies to increase circulation. These are valid methods that have worked well for catalogers. But today let’s explore beyond these methods. How can you move deeper still...
We keep hearing that print is dead. Isn't the catalog dying now that everything is online? Well you've come to right place. In this video Rob Nowak, Director of New Technology at The Dingley Press talks about the relevance that catalogs have in this technology...
With consistent postage increases each year from the USPS, saving postage for mail order catalogers is more important than ever. Are you saving as much on postage as you could be saving? How are you supposed to know if your printer is offering the maximum savings you...