Boost Sales Using Video Video is all the rave! According to Oberlo, Internet users everywhere enjoy video content, with a whopping 85% reporting they wanted online video content monthly on any of their devices. In fact, 90% of customers say video helps them make...
3 Reasons Why Catalog Marketing Still Works Almost everyone is on a variety of e-newsletter email lists at this point, a major part of successful brands' marketing strategy. However, there really is no replacing the look and feel of a printed catalog; a physical item...
Filling the void left by Congress, California is out front in online privacy regulation. Last year, the state passed the most significant and comprehensive privacy law in the country, the California Consumer Privacy Act (CCPA). Effective January 1, 2020, the CCPA will...
Valentine’s Day. The Hallmark card holiday everyone loves to hate. But if you think this holiday is only about chocolates, flowers and fruit baskets, you’re missing out on opportunities to make a sale. Why? Because Valentine’s Day is the fourth largest spending...
According to DMA, a division of ANA (Association of National Advertisers), in 2016, more than 100.7 million adults in the U.S. made a purchase from a catalog. Not only are all age groups receptive to receiving catalogs, with over 42% of catalogs that are delivered in...
Integrated Financial Plan The United States Postal Services released their Integrated Financial Plan (IFP) for the Fiscal Year of 2019 last month. The IFP forecasts a repeat of the 2018 financial challenges for the USPS in 2019, resulting in a net loss of $6.6...
Content is marketed to customers on a daily, hourly, and even minute to minute basis. (Hello social media!) In fact, according to Red Crow Marketing, Americans are subjected to 4,000 to 10,000 ads each and every day. That’s a lot of irrelevant content at our...
Test, measure, implement, repeat. All to answer the most important question: Did our campaign result in conversions? You may track and know your catalog response rate, but do you know exactly how much more effective it is than your other marketing efforts? This nugget...
For the last sixty or so years, the kickoff to the holiday season wasn’t Christmas music on the speakers in the local CVS, the appearance of Egg Nog on grocery store shelves or the pop-up tree markets. The holiday season began and was anticipated by the arrival of the...
Effective copy, alongside captivating images, may be the most important part of a successful catalog. Hopefully, you’ve got a witty copywriter on your team who knows how to deliver information on all of your products while doing so with a persuasive yet relatable tone...
Consumers today are busier than ever and often wear many hats, taking on many different roles. So how can you grab their attention when they feel the demands of their day-to-day workload, then arrive home to a mailbox that is overflowing with direct mail? The...
Americans are settling into the fall season earlier than ever, with Dunkin’ Donuts rolling out their pumpkin spice lattes on August 27th, and Starbucks doing the same just one day later, releasing their pumpkin spice products on August 28th. Consumers barely had a...