Is email replacing print? Is print replacing email? These are the questions that consumer companies with a product to sell seem to be scratching their heads over. After all, which communication channel is worth the most investment? Maybe the Millennial generation have...
Every day that your customers open their mailboxes, they are instantly overwhelmed with a variety of content at their fingertips. How do you captivate your customers so that they feel connected to the mail they are receiving? Engage your customers from the moment they...
The USPS released their results for the first quarter of 2018 (October 1, 2017 - December 31, 2017), reporting a total revenue of $19.2 billion, and a reported net loss of $540 million. The first quarter, made up in large part by the holiday season, is the leading...
http://www.piworld.com/article/senators-introduce-bipartisan-postal-service-reform-bill-would-minimize-rate-increases-for-now/
As the cold weather lessens and warmer temps begin to rise, much of the country is gearing up for summer. But first, the dreaded spring cleaning. Just as your home requires a little refreshing top to bottom deep clean, so does your catalog circulation. Even if you...
Millennials have made it clear that they aren’t going to buy traditional marketing tactics. They prefer an experience to a product. They want to be spoken to, not talked at. Hence born, the authenticity campaign. But as Ad Age points out, "What's authentic about...
You might have noticed that illustrated words and sketched letterforms have popped up in almost every brand logo, lettermark, and materials’ design in the last year. Just scroll through Instagram or Pinterest and you won't see a clean font typeface in sight. How did...
A new year calls for reflection. If you and your staff will evaluate your company’s successes, and mishaps, consider taking a close look at the marketing failures of the last year. There’s a lot to learn from campaigns that bomb and even the campaigns with the biggest...
Hopefully, by now you have gotten word that the Postal Regulatory Commission has proposed to increase catalog postal rates well above the Congressionally-mandated CPI levels to erase the red ink at the US Postal Service. Postage is already two-thirds of the variable...
Direct mail marketing of any sort can be a costly — although remarkably worthwhile — endeavor. It’s assumed that this is mostly due to postal costs, which admittedly are significant. However, by working with a mailing professional like The Dingley Press, you’ll have...
In 2017, social media reach and engagement plummeted on Instagram and Facebook, leaving marketers with their heads in their hands and time-tested tactics suddenly in the trash. Turns out, one of the best new marketing methods has been overlooked and undervalued:...
2018 could very well be the year of less — at least where your customers’ wallets are concerned. Of course, mobile wallets have been around for several years, but this is the year we’re seeing digital commerce bust from its seams of computers and smartphones...