by Kate Lett • September 13, 2017 Today we are bombarded with different types of technology and various forms of communication. We carry all of the answers to the great questions of the universe in our pockets and purses. From liking comments on social media or a...
Deloitte conducted a 2016 Global Mobile Consumer Survey which found that “during the day, we look at our phones approximately 47 times and that number rises to 82 for 18- to 24-year-olds.” With smartphones allowing a sense of 24 hour a day access and connection to the...
Third Quarter Results The third quarter fiscal year results are in for the United States Postal Service, indicating a net loss of 2.1 billion dollars. This amount, when compared to the same quarter last year, is an increase in net loss by 573 million dollars. The USPS...
How do you stay on top of what your catalog customers and potential customers want in an ever changing market? To build loyalty, it is important to reflect upon your successes as well as weaknesses or gaps. How can you accomplish this? With big data. Big data, which...
On September 18, 2017, 1:25 PM| CBS News did a piece on The Dingley Press and a couple of our catalog customers. Millions of people do their shopping online but it isn't the same as flipping through a catalog. Kenneth Craig reports on how Maine's printing industry is...
After months of dedicating yourself to developing a fantastic catalog — research, photography, compilation, editing, printing — the time inevitably comes to set your investment free. Your catalog is released into the postal wilds with no training wheels, and no...
In June of last year, the PRC approved the 2017 postal promotions. We’ve been anxiously waiting to learn about the 2018 postal promotions, however there doesn’t seem to be any progress on this. One big factor preventing postal incentives for next year’s program is the...
How many page flips, finger taps, or mouse clicks does it take for your customers to find a product? A poor user experience across any of your channels can send customers to a competitor — fast. In fact, a recent study by Microsoft Corp. found that our attention span...
At the end of the day, you want to put your marketing dollars where they make the most difference. According to the DMA Response Rate Report by IWCO Direct, the ROI of direct mail is 15%-17%. The same research points out that this is equivalent to the return from...
We believe choosing the right colors for your brand can help sell more merchandise. That’s why most calalogs are printed in color, not black & white. Hopefully you're choosing colors with end-users in mind. We found an informative article that goes into depth on...
What do you think of when you hear the word “millennial”? Entitled and needy, or savvy and creative? Maybe it’s all of the above, or something different entirely. There’s no denying that “millennial” is a hot buzzword; however, those who receive the designation are...
Hopefully you have a handle on competition in your market, if not, we’ve put together a list to conduct a thorough analysis. This could be a great project for a summer intern to work on. How can you find competitors? Google can be a great resource. Once on Google’s...